sales@powerofwords.com.au

Shortcuts to Content Marketing

shortcuts content marketing

Over the past six weeks, I’ve been learning different ways to improve business. Not just mine, but every client business that I help as well. I went to the business improvement conference ‘52 Ways’ put on by Business Blueprint. Dale talked a lot about systems and clever online apps, i.e. shortcuts to success. Apps for creating great content are helpful time-savers and shortcuts also keep the cost of content creation down, if we are judicious. Yet you don’t want to be shortcutting your way to low quality and inconsistency. Those posting inconsistently and offshoring a lot of content creation/writing will find that the outcome of content marketing is poor… Indeed, according to Content Marketing Institute, the professional B2B marketers feeling...

Read More

Make Your Words Come Alive… Copywriter Confessions

copywriter confessions and tips

Copywriter confession #1.   I confess I have written thousands and thousands of uncaring words:  words that persuade; words that strive to create authority, words that lure the reader into a promotion. Then again, I have also written words that stemmed from the heart. These words are on my personal blog. Often I only post once I have learned a particular thing. Other smaller updates on Facebook or LinkedIn are top-of-mind and are intended to help or guide. But I also read other people’s marketing copy. Much of it is familiar. Copywriter confession #2.   I confess I was tempted to re-write the formulaic copy of another copywriter many times, but I stopped and re-read the USP (unique selling proposition) until my...

Read More

Create an Author Website… without a Migraine

author website design and creation

When you’ve already expended two to four grand to edit, produce and promote your book, the realisation that you need an author website to promote it online might bring up these two questions: 1.  Do I create a book website or an author website? 2.  How do I get a good result without busting my bank account? There are a few more things to consider as well, so let’s open this can of worms now.  You need to know how to upload new books, social share, and post articles and media mentions. Naturally the best option to do this is with WordPress, but there is another option below. You’ll need to realise that free isn’t without cost, and the choice...

Read More

Content Writer or Copywriter – What’s the Difference?

When people want to get content written for their website, they believe they want a content writer. But starting with the word content is deceptive. Content could be blog news, media releases, free reports/guides, PDF brochures, or it could just mean the main website pages. More than just what the writing is, the difference is focus. A copywriter writes with the sole point of attracting, interesting, stirring a desire and creating action from their words. While the verbiage has to be lively and grammatically OK, it's more important to be relevant to the reader's desires than it is to be formal and use superior English grammar. A content writer is looking to fill a brief of writing news, blog posts, supporting content, and usually...

Read More

Promote your Service with Five Easy Ideas

Many small business managers are wasting fruitless energy pursuing mass marketing tactics -- aiming to blanket their local area. In addition to newsletters, there are plenty of other ways to promote yourself and your services to a narrower, more interested audience. 1. Publicity in the local newspaper, if you are new in town, have just joined another partner business, are hosting a seminar, or are in the midst of inventing something. 2. Put on a low cost event that resonates with your target market or a free seminar night at your office. (Or at Redcliffe Hive / event hire space). It's often worth it to rehearse your presentations among friends or your own networking club first. 3. Ask a supplier or a noted...

Read More

Three Types of Content to Reach Your Audience

Four stages of financial life

When you are building up a reader platform, seriously consider creating and giving content and ebooks away.  These will help sell both "you" (your services or overall brand) and your current book.  It's Content Marketing 101. And it comes across far better than shouting "here's my book -- do you wanna buy it?" So, what are these easily-created content items? They are blog posts, print articles and news releases. (Newsletter articles no longer have their own category, because smart marketers send their blog posts to their reader list, perhaps adding a small editorial). Blog Posts The most read and shared kind of content is How To posts, Picture List Posts (montage stories, comparisons or before/after images), Infographics and Quizzes (according to...

Read More

Back to Main Page