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Make Your Words Come Alive… Copywriter Confessions

copywriter confessions and tips

Copywriter confession #1.   I confess I have written thousands and thousands of uncaring words:  words that persuade; words that strive to create authority, words that lure the reader into a promotion. Then again, I have also written words that stemmed from the heart. These words are on my personal blog. Often I only post once I have learned a particular thing. Other smaller updates on Facebook or LinkedIn are top-of-mind and are intended to help or guide. But I also read other people’s marketing copy. Much of it is familiar. Copywriter confession #2.   I confess I was tempted to re-write the formulaic copy of another copywriter many times, but I stopped and re-read the USP (unique selling proposition) until my...

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Marketing Planning for Consultants

content marketing

Have you ever done the revealing process of compiling a Marketing Plan?  If you do, you'll discover what a difference it can make to your consulting business's vision, plan, and future marketing strategy. (Get a Marketing Planning Template below). People often overlook the most simple and helpful things in their rush to 'get on with it' and bring in some leads. If you're presently stuck with poor website conversion, lost leads (due to wrong market fit), or dismal numbers from advertising, then going back to the planning and targeting stage is going to help you immensely. The Government's 'My Business' tools are handy—and the best part is, they’re free.  If you haven't done a marketing plan or schedule yet, then take...

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Why is the Power of Words important?

Power of Words

More than 20 years ago I found out that some words have more powerful emotional resonance than others. These 'power words' are often used by copywriters -- usually in headlines -- to induce a subconscious reaction. Copywriting is any writing that persuades or influences. I wanted to use powerful words in client sales copy and other writing, and so, Power of Words was born. (At www.pow.net.au). Although this Unbounce article on power words believes that 'easy' and 'bargain' are both power words; these never appeared in the original list of the most powerful English words by the psychology department at Yale University. Here are the 10 power words: FREE YOU* LOVE DISCOVER GUARANTEE SAVE SAFETY NEW HEALTH POWER * The no.1 most powerful word found in studies Also worth a mention, when you...

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Sales Conversion Principles

Yes conversion principles

Understanding sales conversion principles is a necessity in any profitable business. This is because if you understand which types of media and messages get a good response, you can focus more on these and save by culling the non-performing avenues. Plus, once you get beyond a simple solo operation, tracking all print ad responses, social media activity and email mailout responses can be a little daunting. Some questions you should ask yourself are: Where are my main clients coming from? Specifically, what percentages are from referrals, advertising, and content... and what medium has proven the best for us? Which ads and articles just aren't working? Let's remove or edit these. Perhaps try a new headline in newspaper/print ads instead of...

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