Dear Service Professional,
Today I’m going to tell you about a proven content publishing system for authority building, lead generation and nurturing for your service business. Then we are going to give you proof and a lead magnet writing service offer. Is that OK with you?
Write Fast about Your Topic
The first step is to learn to write fast. The best way to do this is to research and write structured blog posts and articles for magazines. If you can’t get a guest post easily, then write in LinkedIn pulse. We can convert all this writing into a book, with theming and structuring.
Tip. Always research your facts and note references, never plagiarise, and always check that your quotes are either in popular use from being such a legend or are able to granted permission.
Your book contains your system. It may also contain case studies, your own personal struggle, inspiring anecdotes, and insider business or mindset tips.
With the help of a coach and a timeline, you could make a target of 35,000 to 50,000 words within three months. After self-editing, you’ll need a structural editor to spot the flaws in structure and flow. We do all this, combined in one service, so it gets to your result faster.
While you’re working on this book, you’ll also need to create a promotional launch plan. Without it, your book will not have the depth of views and reviews that it needs. However, if you are using your book daily in your business system, then this will have less importance. Why not throw a party for it and invite clients?
A book can also be a learning guide for your clients or direct prospects. Struggling? See Jennifer’s Writing Coaching for that helping hand.
Offer Corporate Clients an Awesome Intro Kit
There is no point in hiding your light and just offering a free presentation to people one at a time, when you could be opening up your consulting to many relevant high-level executives at once.
‘Awesome intro kits’ can be manufactured in bulk, but due to costs, you don’t want to offer it to everybody. So deliver the prospective client a strong, coloured box or pack containing:
- Colour copies of magazine articles you’ve written OR
- Your finished, flawless book
- A letter of introduction
- A handy reference sheet of speaking topics or services you provide
- A USB drive containing the first 5-10 minutes of a talk you have done and some free resources you’re happy to give
Get everything manufactured to a high standard so that it makes it look professional. Power of Words can help you with managing this printing process.
Have an Automated Marketing System to Warm up Leads
The third thing to do is to have a partly automated marketing system. You want to build up an email list of your target ideal people (suspects) and have this working without you. This you can do this with a ‘bait offer’ and a subscription form/conversion system on your website.
A bait offer is a report, ebook, booklet, DVD, or audio you can easily deliver that interests clients in how much money they are going to make or save from your system.
Importantly, you’ll want to use your marketing touch-points to grab the enquiries and put these into your CRM (database) – all while making that initial call. When the call fails to reach the decision-maker or is not going anywhere, do you give up?
No! You’ll put them into an ‘invite list’ in an email marketing system for your monthly news and event/book offers. An email invitation with the subscription form link goes out to those selected, and if they accept, then they are correctly ‘double’ opted in. Any other way just sets you up for spam complaints. (You can even get a web script that talks to your database and inserts the new contact as a lead for follow-up).
Every time you advertise, you’ll send the people to a benefit-driven sales page with a headline (or if you haven’t set one up yet, the corresponding service page).
BUT, this page must also capture people who are not ready right now or “just wondering and not yet trusting”, and you can do this with an Opt-in Conversion System that collects 3 to 10% of visitors’ email addresses. (There are systems at US$99 / AU$125 a year). These are people who would have wandered away, still wondering, but studies show that 40% of them are likely to purchase from someone else (if not you) down the track 18 months or so.
Well, you wanted a Lead Generation System that works for business coaches, consultants, trainers, sales coaches, and marketing gurus… and here is one. Now, I challenge you to actually set up and use this system to triple the number of warm leads coming into your business.
Here are examples of those who have used a similar system to capture new clients and build trust. Each one I have helped in some way.
- Nhan Nguyen – property deals mentor – book ‘From Broke to Billionaire‘ (biographies and success tips – provided editing/publishing support)
- Mandy Napier – success coach/NLP expert ebook: ‘Creating Healthy Life Habits’ (we edited)
- Tony Lee – accountants – lead report: ‘5 Secrets to Slash Your Tax Bill and Create Wealth’
- Fred van Urk – sales coach – book: ‘Selling is Like S…’ (we edited, out soon)
Every one of these people are benefiting from a system to upsell their readers into new clients. I also implement it for my audience, offering a niche marketing course.
— Jennifer Lancaster, author, content marketer
Lead Magnet/Report Writing Package
Interest consumers or professionals in your services or products
with a customised, researched report, white paper, or consumer guide.
A professional copywriter, experienced in writing ad copy, reports and ebooks will help you
to create a ‘wow’ lead magnet… based on emotive copywriting principles.
It will arrive nicely laid out over 5 A4 pages, with your picture, URL, and
call to action on the bottom of the last page.
Sidebar “Opt-In Box” Design (value $80)
You still need to get your prospects excited enough to open this informative report.
Two emails will be written for recipients, ensuring they know why to read the special report.
(Does not include setup of a new email marketing account)
Please note: other options include 10-pages written or just the report writing (with a revision round).
Creative title writing and half-hour telephone consultation is included.
Please enquire on 0403 125 038 or email for customised writing enquiries.
Refunds: If you have bought a report writing option but decide for any reason you cannot proceed, then your money, less a $75 admin and briefing charge, will be refunded within 7 days of request.
Power of Words – ABN 80 544 508 158
Search for us at: Connect Online ASIC