about our idea generation


To educate and support novice authors with honest and useful editing services. And to supply simple, effective, and targeted content for business clients. 

About Us Our History

In 2008, Jennifer Lancaster started her business as a freelance copywriter (and author). Often working with small business people, supporting their website goals, she completed the written content of many websites and brochures.

In 2014, she started helping authors with book publishing.  Jennifer’s newer skills are line editing and writing coaching / developing non-fiction. She also runs a multimedia library of knowledge on self-publishing and publishing for profit. It’s called Book Creation Club at BusinessAuthorAcademy.com.


The Power of Words ‘Purple Cow’ is:

Finding a creative angle to align and market your books, blog, or lead generation content.

Our marketing theories are best read in Jennifer’s book, Power Marketing and in her client guide about niche marketing.

book writing coach

Jennifer Lancaster

Proprietor/Content Creator
Besides freelance copywriting or editing, Jennifer has also worked in-house as a marketing specialist for companies: Team Accounting, I Want That CRM, PWF, Red Planet Design, ResMed, and Plunkett & Johnson.

Jennifer often works with service businesses who want to put across their expertise. Mainly, this has been by:

  • writing lead magnets (emailed guides) and better website copy
  • copywriting company profiles and case studies
  • editing company news and tips,
  • writing blog posts, including keyword research
  • writing and editing lead magnets and drip-fed emails

Customer Reviews

Our dedication to client service is shown by our list of happy clients and successful, finished projects. 

  • Kathleen Mackie author

    Typesetting Review

    “We highly recommend the services of Jennifer Lancaster of Power of Words. She offers value for money and excellent design and technical support.

    We needed a fairly technical environment policy manuscript finessed into contents-and-cover files suitable for upload to print-on-demand. Through the many iterations of this task, we found Jennifer to be highly responsive and professional.

    With Jennifer helping, we got a great design at a reasonable price, assistance was on hand for the upload, and we were pleased with the crisp appearance of the resulting print title. Thank you, Jennifer.” 

    Kathleen Mackie and Stephen Saunders
    Australian Environment Policy, 2018
  • Don and Harry Stallman

    Typesetting Review

    “POD sounds easy, but there’s a massive difference between an amateur and a professional when it comes to presentation. We stumbled around for weeks trying to make our book, There’s a Gold Mine in Your Head look like a real book. Then we found Jennifer. In a matter of days it came back looking like a real book, ready to send off.

    Jennifer gave us some great tips on self-publishing and contacting libraries, and she was always available when we hit another roadblock. We can’t recommend her services highly enough.”

    Donald and Harry Stallman
    There’s a Goldmine in your Head

Call for an initial chat. 

Book in for a discovery call to discuss your project scope, budget, timeline and goals.