Posts by Jennifer, a Copywriter

Why Advertising is not the Answer

Why Advertising is not the Answer

Here I explain why, after trying scattershot advertising and promotion to all, I decided on thought leadership content marketing. Besides doing SEO and blogging, explaining the value first certainly made our marketing results a lot more effective. I'm still blogging today, 7 years later. Blanket advertising is not the answer to your business prayers--but can be used if well-targeted to the right niche.

how to start a freelance business book

Starting a Freelance Business is Not All Passion

Do you have a lot of passion to start and run a freelance business? Put that passion aside for a...

video articles for business

Creating influence with Video!

This week, let’s delve into the advantages of creating video promotions for a channel. Whether it’s video trailers for books,...

how to market a business

How to Market a Business in Professional Services

My oracle suggested that 110 Australians monthly want to know “How to Market a Business”. So I thought I’d outline...

blog writing and research

Integrated Marketing Strategy

When you have an integrated marketing strategy, you can drive your online marketing program with confidence. That means planning on...

creative service marketing ideas

10 Creative Service Marketing Ideas

Everyone in marketing is talking about customers, growth hacks, and selling more products. But if you’re a small service business,...

differentiate

Fixing Follow-up Problems

When you’re busy, instigating proper follow-up marketing is often overlooked, unless you have a sales team. Many articles draw you...

writing articles for PR

The Introvert’s Guide to Content Marketing

In this golden age of the personal publisher, introverts must play to their strengths within content marketing. If you’ve ever...

shortcuts content marketing

Shortcuts to Content Marketing

Over the past six weeks, I’ve been learning different ways to improve business. Not just mine, but every client business...

copywriter confessions and tips

Make Your Words Come Alive… Copywriter Confessions

Copywriter confession #1.   I confess I have written thousands and thousands of uncaring words:  words that persuade; words that...