'Power Marketing: An Aussie Guide to Business Growth' (2nd ed.) is a condensed guide on how to market a growing business in the modern age, including surveys, keyword research, website design, copywriting, video marketing, Facebook, advertising, direct mail, and more.
In Power Marketing, author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:
✓ Business Planning
✓ Facebook Marketing
✓ Video Production tips
✓ Sales Conversion and Up-selling
✓ Product Marketing
✓ Copywriting and Defining a USP
✓ Website Essentials
✓ SEO
✓ Outsourcing
Drawing on real-world experience from running a business, we also look at determinants of success and common costly mistakes. It could save you plenty!
This book (2015 ed.) for Australian business owners and online stores is IDEAL in ebook format, as you can “quick find” whatever marketing tactic you want or Australian-based supplier you need.
The paperback edition, updated in 2016, is also available here.