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Starting a Freelance Business is Not All Passion

Do you have a lot of passion to start and run a freelance business? Put that passion aside for a minute… as it can easily get in the way of success. Our how to start a freelance business – in Australia book will show you how tending to areas like budgeting, positioning, and writing useful content will put you on the right path.

Do you know what area you’re going to be in yet? It’s crucial, we’ve found, to put your best foot forward in a distinctive niche – rather than being yet another graphic designer.  Or are you further along and know what to go into… but haven’t yet attended to all the finer details of setting up a successful business? Details like voicemail message, website, business name, bookkeeping system, etc.

In the little book, How to Start a Freelance Business, you’ll get really simple advice on:

  • Choosing a Specialty
  • Your Positioning in the Marketplace
  • Business Setup and Costs (managing in the first year)
  • Finding Freelance Work, including the importance of referrals
  • Marketing your Services
  • Website Planning, and
  • Information Marketing (in your downtime).


A business book for those who dislike reading dense text

Because of the coloured headings, you’ll find it incredibly easy to scan. A glossary explains the modern marketing terms used, while a table on the Social Media types (9 or more) provides ideas for social media use.

As it is for those eager to start out with a simple service, this book is not longwinded. At only 97 pages long, it’s just enough to get you started on all the facets you need… particularly for Australians.

Guest freelancers also tell of their experience in freelancing, giving open and honest advice for new starters. Your own mindset is a big part of a winning formula!

Buy How to Start a Freelance Business: in Australia online ($22-30)… or buy it from the author here for $23 including shipping.

How to Start a Freelance Business in Australia


Book Review – Everyday Ways to Win in Office Life

Some of us have worked in offices, others are stuck in one right now, trying to deal with the unwritten rules and weird personas all around us. If this is you and you have some time to read on the commute, I think you’ll have a laugh at Everyday Ways to Win in Office Life.

As I recall my corporate office jobs (thanks ResMed), I find myself nodding my head and smiling to the witty observations the author makes. There are helpful parts as well, such as how to deal with certain ‘manager types’ in typical offices. When you’ve had a really bad day because a senior manager has swooped down to give you a project with a yesterday deadline, because apparently they told you about it at a meeting that you weren’t even in, then you’ll find some solace in his description and advice for “the seagull”.

This ebook certainly does make me less envious of the office crowd.

Read Martin’s ebook, now available on Amazon at

About Martin Hadfield

Martin has spent many years working and observing life in the office environment in both public and private sector organisations. After sharing some of his eccentric observations with the captive audience in his office, Martin realised that people spend most of their time working in offices without even understanding their environment or trying to make it better.

So, now Martin is on a mission to encourage the everyday employee to think more about seeking happiness in the office, a place where we all spend so much of our time.


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