The Introvert’s Guide to Content Marketing

content marketing - introverts

In this golden age of the personal publisher, introverts must play to their strengths within content marketing. If you’ve ever read the book ‘Quiet: the power of introverts in a world that can’t stop talking’, then you’ll understand exactly what I’m saying. We introverts need to speak up, but in our own quiet way. Are you good at asking questions, but self-conscious about making personal video? Then try Podcasting. Podcast Your Way to a Larger Presence Podcasting is the ‘slow burn’ way to attract a fan base. You own the podcast, so you also own the advertising that can be inserted in a short grab inside the show. Keep in mind that shows seem better with two people, so invite multiple guest...

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Handbook publishing support

handbook publishing support

Recently we completed editing and typesetting of a Prenatal Yoga Handbook, mainly for yoga teachers. It contained over 81 hand-drawn illustrations that needed to be re-saved as smaller, grayscale format and inserted -- as per the requirements of print on demand. Handbook publishing support is just part of what we do. Regarding the final result, it was superbly finished and the tables came out nicely. The cover designed by Heather of Art & Design Studios was colourful and the whole thing stood out. What Type of Books/Handbooks Can You Make? Handbooks for teachers are just one of many types of books you can get made with Print on Demand. Print on Demand books can be paperback (perfect bound usually) or...

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Promote your Service with Five Easy Ideas

Many small business managers are wasting fruitless energy pursuing mass marketing tactics -- aiming to blanket their local area. In addition to newsletters, there are plenty of other ways to promote yourself and your services to a narrower, more interested audience. 1. Publicity in the local newspaper, if you are new in town, have just joined another partner business, are hosting a seminar, or are in the midst of inventing something. 2. Put on a low cost event that resonates with your target market or a free seminar night at your office. (Or at Redcliffe Hive / event hire space). It's often worth it to rehearse your presentations among friends or your own networking club first. 3. Ask a supplier or a noted...

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