Writing Portfolio
Sales Funnel reports
Sometimes a lead generating report doesn’t need to be very long. This is a short report written by Jennifer on the concept of attracting the right prospects for your sales funnel. It is an excerpt from a longer report: “turning cold leads into warm customers”, which was originally written in 2009. How to Tempt Leads […]
Landing Page Copywriting – Two Step
This copywriting project was for a Childcare Training College. It included keyword research, writing and layout in the system ‘Unbounce’, plus Facebook/Google Ad setup and client reporting. The two-step system was converting well at about 6%, from memory. I also rewrote the training college website copy and wrote the Facebook ads, which led to Eventbrite pages. 2012.
How to Solve Bladder Problems – Report
For Bioelectronics Pty Ltd, I researched and wrote a 5-page consumer report. This PDF was designed to educate readers around pelvic floor problems and convince the youngish target audience that this device can solve their light bladder leakage. I also co-wrote the lead capture page and the email sequence. Completed 2010. Report – How to […]
Childcare Training Website Copywriting
We wrote the landing page and ensured that the Unbounce system had A/B testing and tracked how many leads were then converted.
Membership Sales Page
Working to a specific brief, I wrote the membership sign-up page copy for a professional networking site for IT Professionals and Consultants. Membership Sales Page #2: Book Creation Success Club At Business Author Academy, founded by Jennifer Lancaster, we have three membership options. Book Creation Success Club is for Australian authors learning the art of self-publishing and […]
Switch the Bitch book
Mentoring, proofreading, typesetting, and self publishing administration using Power of Words for this controversial book. Client: Pettifleur, of Real Housewives of Melbourne fame. This book was written in early 2015 and edited by Pettifleur and her son. It was publicised on TV and in magazine media and sold via IngramSpark.
Redcliffe Arts Trail brochure
Jen took over the compilation, copy editing and artwork of this brochure for the Arts Trail for the Seaside Arts Hub, Redcliffe Peninsula Inc. It is a four-panel DL, two-sided brochure, created in InDesign. I did the printer liaison as well. Originals designed by Gino at Red Planet Design. A voluntary role.
5 Secrets – Opt-in Report Writing
Copywriting of Report 5 Secrets to Slash Your Tax Bill report (PDF) From the compilation of competitive materials and interview, co-operatively we developed an angle for this consumer report. The lead magnet is 10 pages long, including the background and aim of this accountant. The emphasis was on asset protection, as well as important tax tips for property owners or […]