Client: Bright Futures Training College Services: Copywriting and Analytics This copywriting project was for a Childcare Training College. It included keyword research, writing and layout in the system ‘Unbounce’, plus Facebook/Google Ad setup and client reporting. The two-step system was converting well at about 6%, from memory. I also rewrote the training college website copy and wrote the Facebook […]
For Bioelectronics Pty Ltd, I researched and wrote a 5-page consumer report. This PDF was designed to educate readers around pelvic floor problems and convince the youngish target audience that this device can solve their light bladder leakage. I also co-wrote the lead capture page and the email sequence. Completed 2010. Report – How to […]
We wrote the landing page and ensured that the Unbounce system had A/B testing and tracked how many leads were then converted.
Working to a specific brief, I wrote the membership sign-up page copy for a professional networking site for IT Professionals and Consultants. Membership Sales Page #2: Book Creation Success Club At Business Author Academy, founded by Jennifer Lancaster, we have three membership options. Book Creation Success Club is for Australian authors learning the art of self-publishing and […]
Mentoring, proofreading, typesetting, and self publishing administration using Power of Words for this controversial book. Client: Pettifleur, of Real Housewives of Melbourne fame. This book was written in early 2015 and edited by Pettifleur and her son. It was publicised on TV and in magazine media and sold via IngramSpark.
Jen took over the compilation, copy editing and artwork of this brochure for the Arts Trail for the Seaside Arts Hub, Redcliffe Peninsula Inc. It is a four-panel DL, two-sided brochure, created in InDesign. I did the printer liaison as well. Originals designed by Gino at Red Planet Design. A voluntary role.
Date: 2012. Client: Tony Lee Accountants Services: Copywriting of long subscriber report (10 pages). Copywriting of Report 5 Secrets to Slash Your Tax Bill report (PDF) From the compilation of competitive materials and interview, co-operatively we developed an angle for this consumer report. The lead magnet is 10 pages long, including the background and aim of this […]
[ffb_section_0 unique_id=”2uhl8to0″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A0%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22type%22%3A%22fg-container-large%22%2C%22no-padding%22%3A0%2C%22no-gutter%22%3A0%2C%22gutter-size%22%3A%22%22%2C%22match-col%22%3A0%2C%22force-fullwidth%22%3A0%7D%7D%7D”][ffb_column_1 unique_id=”2uhl8to1″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22xs%22%3A%2212%22%2C%22sm%22%3A%22unset%22%2C%22md%22%3A%2212%22%2C%22lg%22%3A%22unset%22%2C%22is-centered%22%3A%220%22%2C%22is-bg-clipped%22%3A%220%22%2C%22xs-last%22%3A%22no%22%2C%22sm-last%22%3A%22unset%22%2C%22md-last%22%3A%22unset%22%2C%22lg-last%22%3A%22unset%22%2C%22xs-offset%22%3A%22unset%22%2C%22sm-offset%22%3A%22unset%22%2C%22md-offset%22%3A%22unset%22%2C%22lg-offset%22%3A%22unset%22%2C%22xs-pull%22%3A%22unset%22%2C%22sm-pull%22%3A%22unset%22%2C%22md-pull%22%3A%22unset%22%2C%22lg-pull%22%3A%22unset%22%2C%22xs-push%22%3A%22unset%22%2C%22sm-push%22%3A%22unset%22%2C%22md-push%22%3A%22unset%22%2C%22lg-push%22%3A%22unset%22%2C%22xs-overlap%22%3A%22no%22%2C%22sm-overlap%22%3A%22unset%22%2C%22md-overlap%22%3A%22unset%22%2C%22lg-overlap%22%3A%22unset%22%7D%7D%7D”][ffb_paragraph_2 unique_id=”pk3copb” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22align%22%3A%22text-center%22%7D%7D%7D”][ffb_param route=”o gen text”]This portfolio item is a Free Report written for an agent for Infusionsoft, called “7 Reasons Why Your Business Needs an Easy CRM with Email Marketing Power”. Written 2011. “I love what you’ve written and I think it will work REALLY well on the sales […]
[ffb_section_0 unique_id=”2uhlat5v” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A0%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22type%22%3A%22fg-container-large%22%2C%22no-padding%22%3A0%2C%22no-gutter%22%3A0%2C%22gutter-size%22%3A%22%22%2C%22match-col%22%3A0%2C%22force-fullwidth%22%3A0%7D%7D%7D”][ffb_column_1 unique_id=”2uhlat60″ data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22xs%22%3A%2212%22%2C%22sm%22%3A%22unset%22%2C%22md%22%3A%2212%22%2C%22lg%22%3A%22unset%22%2C%22is-centered%22%3A%220%22%2C%22is-bg-clipped%22%3A%220%22%2C%22xs-last%22%3A%22no%22%2C%22sm-last%22%3A%22unset%22%2C%22md-last%22%3A%22unset%22%2C%22lg-last%22%3A%22unset%22%2C%22xs-offset%22%3A%22unset%22%2C%22sm-offset%22%3A%22unset%22%2C%22md-offset%22%3A%22unset%22%2C%22lg-offset%22%3A%22unset%22%2C%22xs-pull%22%3A%22unset%22%2C%22sm-pull%22%3A%22unset%22%2C%22md-pull%22%3A%22unset%22%2C%22lg-pull%22%3A%22unset%22%2C%22xs-push%22%3A%22unset%22%2C%22sm-push%22%3A%22unset%22%2C%22md-push%22%3A%22unset%22%2C%22lg-push%22%3A%22unset%22%2C%22xs-overlap%22%3A%22no%22%2C%22sm-overlap%22%3A%22unset%22%2C%22md-overlap%22%3A%22unset%22%2C%22lg-overlap%22%3A%22unset%22%7D%7D%7D”][ffb_paragraph_2 unique_id=”pk3copb” data=”%7B%22o%22%3A%7B%22gen%22%3A%7B%22ffsys-disabled%22%3A%220%22%2C%22ffsys-info%22%3A%22%7B%7D%22%2C%22text-is-richtext%22%3A%220%22%2C%22align%22%3A%22text-center%22%7D%7D%7D”][ffb_param route=”o gen text”]Mentoring, editing, formatting, and basic self publishing administration using client company as imprint for this important project for property mentor, Nhan Nguyen. Nhan sells this book to his pupils and clients from his site Advanced Property Strategies. It is also available as an eBook. Publisher: Green Mint […]