Writing Portfolio
Cyber Security report
We wrote the Lead Magnet PDF: 5 Simple Steps to Keep your Website Secure. Besides topic research, writing and layout, Anton advised to include a simple way to explain the cyber security report on the opt-in section.We also wrote the web page copy for this website security page – to ensure we kept the visitor focused […]
Sales Playbook/Kit
This sales playbook project was for Masseuse Massage, the Australian makers of incredibly high-quality massage chairs. A playbook is for the sales team to use in training or during calls. Unfortunately, this project is confidential – but the problem/solution is as follows. Problem: Masseuse Massage was having trouble with the quality of on-the-call information, including […]
Email Referral Invitation
Rewriting a positively worded email invitation for Conetix, a robust web hosting company, so that their cold reach-outs to web developers met with a ‘Yes, tell me more’. Advice on what should not be included in the emails but instead go into the brochure. Four emails, 1200 words in total (including testimonials).
Graphic Design of Book
Graphic Design of Coffee Table Book This book was designed as a mockup for a publisher to view, but to a high standard. It featured interior design, artefacts, and historical copy. With a design background at IRIS Pty Ltd, Resmed Ltd and a graphic design certificate, Jennifer put her training to good use here. Creating […]
B2B Consultants: Copywriting
CRM Consultants – Sweet Customer ExperienceCopywriting and LinkedIn Content IWT CRM, a Brisbane Zoho consultancy, hired Jennifer as a marketing specialist to capture the value inherent in this expert consultancy. Jen tried to integrate the humour and practicality of the leader. Copywriting framework: Rejecting the preconceptions of CRMs, we framed it more as a tool […]
Phone Camera Knock-out: Galaxy S23 Ultra vs Google Pixel 7 Pro vs iPhone 14 Pro
Keen photographer? Then read on as we assess Samsung’s Galaxy S23 Ultra vs Google Pixel 7 Pro vs iPhone 14 Pro, from a camera focus. This comparison will be diving into using each device for photography and videography, as well as staring at for hours on end, as we tend to do. The Samsung Galaxy […]
Copywriting – Property Landing Page
Copywriting for this Property TV series launch, “The Property Game”. Included writing the “episode” descriptions after watching all the videos. See Episode descriptions. Client feedback: Thank you for your help Jennifer and yes we would love to work together in the future. Portfolio Menu Copywriting – Property Landing Page Property Development Brochures copy […]
Getting Started in Freelance Copywriting
Many people think starting out in freelance writing or copywriting is going to be a cakewalk. Open up your computer and start writing, right? Not exactly. More like, open your email, check ‘your niche’ news, search for assignments, follow up possible writing leads, create new ideas for topics, update portfolio, and then if one is […]
Accountants Website Copy Rewrite
Portfolio Sample: Accountants Lee & Lee Accountants Website The copy for the original website was lacking in English integrity and personality. So we interviewed Tony Lee, understood the modern style of website he was trying to achieve, did keyword and competitor research, and then wrote or heavily edited the copy for about 10 pages. Lee […]
Video Promotions
To promote the course, Book Creation Success, I made a series of video promotions for social media and a tripwire – an Author Branding video series. The one below was made with Invideo.