Portfolio Featured Work
It takes passion, genuine care, and an affinity for words to take on such a variety of writing projects. See how Jennifer at Power of Words has helped her clients enhance their marketing campaigns.
- Article writing
- Blog Writing
- Book Editing
- Lead magnets (reports)
- Sales copywriting
- website copywriting
Blog writing: Cloud Marketing Services After writing all the website copy for an inbound marketing specialist, Cloud Marketing Services, Power of Words also wrote five 500-word to 650-word articles on digital marketing. Marketing Blog Titlesfor B2B Hootsuite’s New Features for Streamlined Facebooking How to Use Email Marketing to Nurture your Leads and Customers Is the […]
For 3 years, I blogged about small business marketing, copywriting, and tools on Red Planet Design Blog. There I wrote 95 optimised blog posts, which contributed to being found in local area website designer searches. And it made the studio look intelligent..! Some of our hot Blog titles included: Why You Must Make a Call to […]
Would you like a new website voice and style guide for your accounting or financial services company? Then get a 3+ page copywriting project done with us!
Helping small businesspeople around Australia, Power of Words’ copywriting services are easily accessible. We can help you with your website writing, customer story, and new prospect guides.
These high-end brochures for luxury apartments needed both in-depth research and creative copywriting. Helping the team at Desketing, we wrote the copy and headlines for three luxury property developments, including in some cases, the landing page. When something is designed and sold off the plan, it becomes an exercise in imagining how the features and location […]
Two Pieces to Promote a Web Designer’s Services Lead Magnet Writing The 7 Questions a Niche Entrepreneur Must Ask (click to load) — is a special report written to explain Red Planet Design services (2013). We designed it for email opt-in but instead used it on Slideshare and Facebook to promote the business. Copywriting of […]
Freelance copywriting for an advertising agency, I wrote this long advertorial for Arrow Caravans, a local supplier and repairer of caravans and RVs. It appeared in the Courier-Mail newspaper in living colour (2013). I also wrote a long press release on behalf of J Thatcher agency two years prior (2011). Advertorial 60th Anniversary Sale (Download […]
Do you get excited by roof restoration? No? Well, my job was to write some enticing website copy — with desired keywords — for KWR Roofing in Brisbane. (Worked via the web designer). Working with what I knew from having a leaky roof, the copy flowed naturally from the quality service and ethical values that […]
Copy editing work, including cutting the chaff, meta title writing, keyword research and natural insertion of keywords. The Plant Management Company offers plant and turf maintenance for many types of clients and so they wanted many pages of content. I proceeded to edit and help refine the pages. Project coordinated through Creative Intersection. 2011. […]
. . . . Prenatal Yoga Handbook Copy editing and Typesetting Typesetting and Book Editing A super tricky project for a Prenatal Yoga trainer and midwifery expert, involving: copy editing typesetting in InDesign (from Word/Pages) 81 image insertions blurb editing and proofreading making ePub, and self-publishing coaching. Client FeedbackGabrielle Earls “I have just received […]
Penrith Valley Heritage Drive is a series of 27 stops along a historic route. Penrith City Council needed a writer to edit, fact check and fill out the details for each fact sheet. This involved on-site and historical research. They chose Jennifer (nee Gibbons) due to her competency producing a OHS training guide for the […]
Sometimes a lead generating report doesn’t need to be very long. This is a short report written by Jennifer on the concept of attracting the right prospects for your sales funnel. It is an excerpt from a longer report: “turning cold leads into warm customers”, which was originally written in 2009. How to Tempt Leads […]
This copywriting project was for a Childcare Training College. It included keyword research, writing and layout in the system ‘Unbounce’, plus Facebook/Google Ad setup and client reporting. The two-step system was converting well at about 6%, from memory. I also rewrote the training college website copy and wrote the Facebook ads, which led to Eventbrite pages. 2012.
For Bioelectronics Pty Ltd, I researched and wrote a 5-page consumer report. This PDF was designed to educate readers around pelvic floor problems and convince the youngish target audience that this device can solve their light bladder leakage. I also co-wrote the lead capture page and the email sequence. Completed 2010. Report – How to […]
Working to a specific brief, I wrote the membership sign-up page copy for a professional networking site for IT Professionals and Consultants. Membership Sales Page #2: Book Creation Success Club At Business Author Academy, founded by Jennifer Lancaster, we have three membership options. Book Creation Success Club is for Australian authors learning the art of self-publishing and […]
Mentoring, proofreading, typesetting, and self publishing administration using Power of Words for this controversial book. Client: Pettifleur, of Real Housewives of Melbourne fame. This book was written in early 2015 and edited by Pettifleur and her son. It was publicised on TV and in magazine media and sold via IngramSpark.