For ATBS (Accounting Tax and Business Solutions), I found out they wanted to replace the nondescript text on their templated website with customised copy that spoke to business people’s unmet needs. They wanted to put across their way of working with clients (proactively) and highlight their B1G1 promise.
Unfortunately, the website developer skipped the country with the bill already paid and so this copywriting never saw the public website. I didn’t know the developer but if I had, I would have put my backpack on and followed him with a big stick. See the main copy pages in the ‘docx’ below.