This childcare training college had a 'bright future'... but alas it has since folded. Jen at Power of Words wrote the website copy, optimised it all for search, and also wrote the sales landing page for their main Certificate courses.   I also set this landing page up in Unbounce and tracked the results of Facebook and Adwords ads... it varied but around 6 to 7% of people went through to buy.   childcare training landing page copy 1 training landing page 2 childcare training landing page 3