These high-end brochures for luxury apartments needed both in-depth research and creative copywriting. Helping the team at Desketing, we wrote the copy and headlines for three luxury property developments, including in some cases, the landing page.
When something is designed and sold off the plan, it becomes an exercise in imagining how the features and location of a building transforms into everyday, real life.
Real estate copywriting is one important aspect of the selling process. While most agencies churn out similar-sounding property advertisements, a copywriter can employ more strategies to help people picture themselves buying and/or living there.
Some of the slogans created
Spring at Kuraby: 'Love the Joy of Spring'
Central Lumley: 'Where convenience meets relaxed living' and 'Central Lumley: everything your heart desires'
Signature: 'Customise your Lifestyle' and 'Your future starts here'
Jen is happy to discuss other property copywriting types and can offer samples in: long brochures, website landing pages, and creative real estate sales copy.Give Jennifer a call on 0403 125 038 for a confidential discussion on cost and your marketing approach.