Portfolio Featured Work
It takes passion, genuine care, and an affinity for words to take on such a variety of writing projects. See how Jennifer at Power of Words has helped her clients enhance their marketing campaigns.
Would you like a new website voice and style guide for your accounting or financial services company? Then get a 3+ page copywriting project done with us!
Helping small businesspeople around Australia, Power of Words’ copywriting services are easily accessible. We can help you with your website writing, customer story, and new prospect guides.
These high-end brochures for luxury apartments needed both in-depth research and creative copywriting. Helping the team at Desketing, we wrote the copy and headlines for three luxury property developments, including in some cases, the landing page. When something is designed and sold off the plan, it becomes an exercise in imagining how the features and location […]
Freelance copywriting for an advertising agency, I wrote this long advertorial for Arrow Caravans, a local supplier and repairer of caravans and RVs. It appeared in the Courier-Mail newspaper in living colour (2013). I also wrote a long press release on behalf of J Thatcher agency two years prior (2011). Advertorial 60th Anniversary Sale (Download […]
Copy editing work, including cutting the chaff, meta title writing, keyword research and natural insertion of keywords. The Plant Management Company offers plant and turf maintenance for many types of clients, and they wanted many pages of content. Project coordinated through Creative Intersection. 2011.
. . . Stand Out With A Brilliant Design Our Portfolio Typesetting and Book Editing A super tricky project for a Prenatal Yoga trainer and midwifery expert, involving: copy editing typesetting in InDesign (from Word/Pages) 81 image insertions blurb editing and proofreading making ePub, and self-publishing coaching. Dezem JewelryFeatured Project “I have just received […]
Penrith Valley Heritage Drive is a series of 27 stops along a historic route. Penrith City Council needed a writer to edit, fact check and fill out the details for each fact sheet. This involved on-site and historical research. They chose Jennifer (nee Gibbons) due to her competency producing a OHS training guide for the […]
These “how to” articles promote my How to Control your Financial Destiny ebook. Articles written for Designs4Life on the Peninsula, 2015. Here is the original article, featured in Feature Magazine, Dec 2017.
Sometimes a lead generating report doesn’t need to be very long. This is a short report written by Jennifer on the concept of attracting the right prospects for your sales funnel. It is an excerpt from a longer report: “turning cold leads into warm customers”, which was originally written in 2009. How to Tempt Leads […]