Why use Strategic Blogging? Blog Writing Services

Regular blogging can increase your business credibility, keep your website fresh, and attract leads… if written well. Hubspot research found that businesses who blog as part of their overall content marketing get 67% more leads from their website than those who don’t.

Of course, a mix of content types (video, audio, infographic, text) also helps to interest time-poor, prospective customers.

Why is Blogging Important?

Part of a larger strategy

Blog post writing is usually part of a larger content marketing strategy that can help a business improve their search engine page results and click-throughs, and gain trust. This is called omni-channel marketing.

Stay Longer on Site

People trust blogs (over advertising), particularly when they are written in an in-depth and friendly style that suits readers.

Readers at JenniferLancaster.com.au/blog stay on average 1 minute per visit. Writing related content over six years has assisted our site to rank organically in the top 3 on Google, consistently, for keywords around book publishing.

Builds Trust in Prospects

Content writing also builds the trust of ready-to-buy prospects. Instead of shopping around for the lowest quote, an effort at being a helpful guide to the whole ‘issue / pain points’ and options around your business helps people get to know that you’re the real deal.

This aids in qualifying the prospect and increases the perceived value in your services.

Sharing and Engaging

Social media sharing of these posts via a handy tool (with metrics) will aid reader engagement and increase follower numbers… results you can count.

Outsource to Us Wish to Hand Over your Blogging Responsibilities?

Content writing: What is It?

This includes writing anything from articles for a corporate blog to newsletters for a website, or even creating videos from relevant concepts.

Our content writing is search engine optimised, interesting, well-edited, and fits the company’s style guide. For complete content management, it will also look visually appealing.

Experienced in: marketing strategy, website copywriting, SEO, and Wordpress blogs.

Your Questions Answered

How Long Should we Outsource Blogging for?

How is Power of Words Different?

Blogging is a long-term strategy to become a leader in a niche. So we recommend defined objectives and 3-month agreements. 

With experience in blog optimisation, we will research keywords and then select titles and headings that attract your targeted market segment.

Jennifer keeps her mind on the audience’s needs whenever writing website content and particularly a thought leadership blog.

With a focus on your overall marketing goals, our personal and informative style of blog writing is aimed to intrigue even your most cynical potential clients.

We consult with the founder or MD before writing. You see, our writer wants to extract the real value and specific data from the business, not just write another dull article. It’s better to focus on quality content and remember that conversion of visitors to customers is the goal… not attracting eyeballs only.

Our Content Writing Process

Our Content Writing Process

First we'll have a quick chat to see what your goals are and let you know our availability. We'll give you a 'ballpark' price over the phone. (Formal quote on request). After a deeper consultation and briefing to determine your goals and the optimum number of posts, our expert blog writer will plan a simple content strategy for your audience. Our briefing may help uncover your business's hidden value -- through interviews with you/your team, or if preferred, through your transcripts. Sometimes we turn your external stakeholder interviews into interesting case studies as well. We will combine this new knowledge with questions being asked on Google in Australia, in order to write optimised website content.
Reviews

Reviews

After your initial review and any changes, we'll then proofread the post and let you review it again before approval.
On a monthly retainer, we can upload it to your CMS website. We also write the hashtags and social captions!  Optional: we can also provide well-branded, stock-photo featured images to go with each post.  There is so much you can do with great content!
On a monthly retainer, we can upload it to your CMS website. We also write the hashtags and social captions! Optional: we can also provide well-branded, stock-photo featured images to go with each post. There is so much you can do with great content!
2 Blog Posts, Image, Social Snippets, Formatting
$360 pm + 15% of revenue uplift
4 Blog Posts, Image, Social Snippets, Meta-Tags
$700 pm + 15% of revenue uplift

Call for an initial chat. 

Book in for a discovery call to discuss your project scope, budget, timeline and goals.

Phone 0403 125 038.