copywriting

January 20, 2023

The Race is On: It’s Copywriters versus AI Language Apps

problemchild Marketing with Content copywriting

The focus on AI as a tool to help us write better sales copy has been growing. In fact, there are even entire companies devoted to using AI to write better content. So “What is AI?” Artificial intelligence is a computer program that mimics human thought processes. It’s pretty amazing when you think about it. […]

August 19, 2015

Sales Conversion Principles

sajjadzia Marketing with Content copywriting, sales conversions

Understanding sales conversion principles is a necessity in any profitable business. This is because if you understand which types of media and messages get a good response, you can focus more on these and save by culling the non-performing avenues. Plus, once you get beyond a simple solo operation, tracking all print ad responses, social […]