How to Write an Irresistible Lead Magnet or White Paper
Two Articles: If you’re in Consumer sales, read “How to Write an Irresistible Lead Magnet”. If you’re in B2B, “How […]
copywriting tips
3 Overlooked Elements that Can Make Your Ad Successful
Business-minded people are eager to make annual purchases, even those that simply free time, like accounting services, financial analysis of
Case Study: Taking a Dud Website to a Lead Generating Machine
Today I’ll talk about taking a website that’s a branding eyesore or a postcard, in short a dud, to being:
Make Your Words Come Alive… Copywriter Confessions
Copywriter confession #1. I confess I have written thousands and thousands of uncaring words: words that persuade; words that
Why is the Power of Words important?
More than 20 years ago I found out that some words have more powerful emotional resonance than others. These ‘power words’