Jennifer Lancaster is a well-known Australian writer, editor and blogger, with a particular flair for marketing. Power of Words is her solo business, which has helped over 10 authors and many, many business owners over the past 10 years.

Her special strength is in finding the words that will help persuade people to become customers. This is called copywriting for conversion.

She is also studying Applied Business (Marketing) at University of Canberra (online), to skill up in entrepreneurship and marketing fundamentals.