When writing for B2B businesses, the copy needs to address: “Who cares?”, “What’s in it for me?”and “Why should I buy from you?”
That’s why we ask many questions to dig out the benefits of using your widget and the advantages of working with your company.
It’s a time-tested process that gets the best results. At the end of the day, emotive and benefit-driven copy simply gets the most clicks and calls!