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Why Copywriting?

Why Use Our Copywriting Procedure?

When writing for B2B businesses, the copy needs to address: “Who cares?”, “What’s in it for me?”and “Why should I buy from you?”

That’s why we ask many questions to dig out the benefits of using your widget and the advantages of working with your company. 

It’s a time-tested process that gets the best results. At the end of the day, emotive and benefit-driven copy simply gets the most clicks and calls!

Sales Copywriting Services

Business Author Academy

10 Years' Experience

Power of Words has ten years of copywriting and editing experience. From toiling away inside a website design business and working for other marketing agencies, Jennifer alone has written over 40 websites, as well as case studies, lead gen reports, brochures, and email scripts. 

Grammar Police!

As Jennifer also edits books for a living, she has learnt a lot more about grammar in these past five years. It pays to have these editing skills when looking afresh at the piece. 

Jennifer learnt the trade of proofreading in 1995, at IRIS Pty Ltd, a direct mail publisher. She compiled their sharemarket newsletter. A high distinction in Principles of Editing at University (UWS) proved that this experience was incredibly valuable. 

Faster than You Writing It

We can write copy faster than you can (sorry to say). Plus we take an outsider’s perspective, looking freshly at your offering’s position in the market.

We also type fast and accurately!


Website copywriting, brochure copywriting, and press release writing is all about getting results for your company. 

Far more than simple ‘awareness’, our copywriting is designed to get under the skin of the reader and understand their deep desires and needs. This has the best chance of getting them to take action. Ca-ching!

Do you wish your marketing content was branded, less full of jargon, and truly different from the competition?
 Helping small businesspeople around Australia via the wonders of video calls, Power of Words copywriting and consultation services are easily accessible. We’ve probably worked in your industry, but if not, it’s not that difficult to apply our research and marketing process to a new field.  Whether setting up an online lead generation system and writing a lead magnet… or setting up and creating content for an amazing blog… Jennifer can provide the copywriting and website support to reach your goals. 
 Now studying Applied Business at Ducere, we’re also experienced in: marketing strategy, website content intricacies, sensible SEO, and Wordpress blogs.