Power of Words – Your Messages Matter
Founded in 2007 in Brisbane north, Jennifer Lancaster started her business as a freelance copywriter and book author.
Not content with just writing her own books, Jennifer has supported other authors’ publishing goals for the past few years, becoming an experienced copy editor.
Copy Editing and Copywriting
A professional member of the Institute of Professional Editors, Jennifer Lancaster has edited many books across the health and body, memoir, personal development and wealth genres.
She has also supported authors with advice on self-publishing and ebooks.
But her long-time love is for writing copy. A copywriter has studied the science of marketing and the art of persuasion…
Why Power?
Power of Words means putting powerful words into headlines, sales copy, and book blurbs.
Power Marketing means using your book/content and thought leadership to offer a target audience the goods, along with carefully monitoring results.
What is the Power of Words owner doing now?
Jennifer is the marketing manager at a niche IT recruitment company (p/t) and helps businesses grow their website presence with copy, blog content, case studies, and LinkedIn pages.
Her background in marketing coordination (career) and book project management (business) means that all projects are done on a planned schedule.
For authors, Jennifer has funneled her knowledge into an online course (Marketing for Influencers).
Goals
Our goal: to produce the best books and content for service professionals, in order to gain them more readership.
Your goal: to grow your readership. Thought leadership through books and gifted content is suited to many professionals: consultants, therapists, innovators, coaches.
