About us

Power of Words – Your Messages Matter

Founded in 2007 in Brisbane north, Jennifer Lancaster started out as a freelance copywriter and book author. Not content with just writing her own books, Jennifer has supported other authors’ publishing goals for the past few years.

Copy Editing and Copywriting 

A professional member of Institute of Professional Editors, Jennifer has edited many books, across the health and body, memoir, personal development and wealth genres.

She has supported authors with advice on self-publishing and ebooks.

But her long-time love is for writing copy. A copywriter has studied the science of marketing and the art of persuasion

Power of Words means putting more power into headlines, sales copy, and book blurbs.

Power Marketing means using your book/content and thought leadership to offer a target audience the goods, along with carefully monitoring results.

What is the Power of Words owner doing now?

Jennifer is the marketing manager at a niche IT recruitment company (p/t) and she also helps businesses grow their website presence with copy, blog content, case studies, and LinkedIn pages.

Her background in marketing coordination (career) and book project management (business) means that all projects are done on a planned schedule.

For authors, Jennifer has funneled her knowledge into an online course (Marketing for Influencers).


Our goal:  to produce the best books and content for service professionals, in order to gain them more readership.

Your goal:  to grow your readership. Thought leadership through books and gifted content is suited to many professionals: consultants, therapists, innovators, coaches.

Services Tailored for You

Lead Magnet writing

Offer your audience a written guide, report, paper, tool sheet, all beautifully formatted and ready to share. From 2 pages to 10 pages is ideal.

We can even arrange an educational video to be made.

See our written package offer for 5-10 pages.

Copy Editing of Nonfiction Books

Copy editing is the stage after the book’s structure and length is right, but it’s more than a quick proofread. It involves word choice; fixing repetition; grammar, spelling and punctuation correction, and our value-adding subhead suggestions.

Structural Editing/Book Development

Because self-publishers don’t have the benefit of a developmental editor, Jennifer can offer this service based on the time taken with you and your book.

Try our two hours of remote coaching and structural editing package over a period of ten months — it will be faster than struggling alone.

From $180 per month/10 months: the same as the structural editing fees alone.

Self-publishing process coaching

Nonfiction self-publishers rejoice! You can be guided through the self-publishing maze, but keep your own ISBN and your retail royalties! Guidance includes answering your questions, giving you the library supplier details, legal deposit info, and helping you get your book onto a Print on Demand platform.

You’ll find out more about this coaching at Jennifer Lancaster author coaching site.

Case study writing

Having written many case studies for a local manufacturer along with writing up interviews for articles on investing and SAAS, we know the power of these amazing lead-generating, credibility-building materials.

Jennifer is only too happy to adjust the length and format for your intended audience.

Case Studies – from one page to four pages.

Laid out with InDesign or created in a doc for use online.

Website copywriting - fixed

Instead of waiting, simply get your website copywriting at a fixed rate.

Copywriting of up to 500 words in length — $90 per page (not Home Page).

Home Page and 1 Revision Round — $200.

The briefing is a Google Form which allows you to fill it in, anytime!

Fill out this Writing Brief

And I'll send a Proposal the next working day

Click to fill in your Desired Project Brief

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