Writing Portfolio
Copywriting – Property Landing Page
Copywriting for this Property TV series launch, “The Property Game”. Included writing the “episode” descriptions after watching all the videos. See Episode descriptions. Client feedback: Thank you for your help Jennifer and yes we would love to work together in the future.
Accountants Website Copy Rewrite
Portfolio Sample: Accountants Lee & Lee Accountants Website The copy for the original website was lacking in English integrity and personality. So we interviewed Tony Lee, understood the modern style of website he was trying to achieve, did keyword and competitor research, and then wrote or heavily edited the copy for about 10 pages. Lee […]
Video Promotions
To promote the course, Book Creation Success, I made a series of video promotions for social media and a tripwire – an Author Branding video series. The one below was made with Invideo.
Email Marketing project
Email Marketing, using MailChimp. Power of Words is a copywriting and editing business, and we’ve been working with Kerry at ILP, Institute for Learning & Performance, for the past few months. Not having a yearly series of email reminders for all members was a major source of frustration for them, but now that they’ve got […]
Writing about Personal Finance
Other Copywriting Samples Starts at 60Freelance Articles Written on Money Freelancing, I wrote two articles and also edited about six articles for Startsat60 in 2019. This one was about Bill Smoothing, which was created from personal experience and research. The other one was about Money Personality, from an interview personally done with Greg Smith, an […]
Property Development Brochures copy
These high-end brochures for luxury apartments needed both in-depth research and creative copywriting. Helping the team at Desketing, we wrote the copy and headlines for three luxury property developments, including in some cases, the landing page. When something is designed and sold off the plan, it becomes an exercise in imagining how the features and […]
Solar Company SEO Copywriting
Copywriting for Solar Xpress For these Solar system installers, Power of Words was tasked with an optimised copy makeover! Our Approach A reputable local solar panel provider with 33 years experience were getting their website designed by BizzDesign and needed some specific and optimised copy written. We did specific keyword research, looked at competitor sites, […]
Sales Letters for Consultants
Using copywriting principles, I completely revised a sales letter for a manufacturers’ consultant called Operations Go. 2011. For a local MP candidate, I edited an open letter to the Premier of Queensland. 2013. Open letter to Premier Campbell Newman – GP Superclinic V3 I wrote a letter of introduction for a new cosmetics party […]
Blogging for Marketing Agency
Blog writing: Cloud Marketing Services After writing all the website copy for an inbound marketing specialist, Cloud Marketing Services, Power of Words also wrote five 500-word to 650-word articles on digital marketing. Marketing Blog Titlesfor B2B Hootsuite’s New Features for Streamlined Facebooking How to Use Email Marketing to Nurture your Leads and Customers Is the […]
Red Blog
For 3 years, I blogged about small business marketing, copywriting, and tools on Red Planet Design Blog. There I wrote 95 optimised blog posts, which contributed to being found in local area website designer searches. And it made the studio look intelligent..! Some of our hot Blog titles included: Why You Must Make a Call to […]