Writing Portfolio
Graphic Design of Book
Graphic Design of Coffee Table Book This book was designed as a mockup for a publisher to view, but to a high standard. It featured interior design, artefacts, and historical copy. With a design background at IRIS Pty Ltd, Resmed Ltd and a graphic design certificate, Jennifer put her training to good use here. Creating […]
B2B Consultants: Copywriting
CRM Consultants – Sweet Customer ExperienceCopywriting and LinkedIn Content IWT CRM, a Brisbane Zoho consultancy, hired Jennifer as a marketing specialist to capture the value inherent in this expert consultancy. Jen tried to integrate the humour and practicality of the leader. Copywriting framework: Rejecting the preconceptions of CRMs, we framed it more as a tool […]
Phone Camera Knock-out: Galaxy S23 Ultra vs Google Pixel 7 Pro vs iPhone 14 Pro
Keen photographer? Then read on as we assess Samsung’s Galaxy S23 Ultra vs Google Pixel 7 Pro vs iPhone 14 Pro, from a camera focus. This comparison will be diving into using each device for photography and videography, as well as staring at for hours on end, as we tend to do. The Samsung Galaxy […]
Copywriting – Property Landing Page
Copywriting for this Property TV series launch, “The Property Game”. Included writing the “episode” descriptions after watching all the videos. See Episode descriptions. Client feedback: Thank you for your help Jennifer and yes we would love to work together in the future. Portfolio Menu Copywriting – Property Landing Page Property Development Brochures copy […]
Getting Started in Freelance Copywriting
Many people think starting out in freelance writing or copywriting is going to be a cakewalk. Open up your computer and start writing, right? Not exactly. More like, open your email, check ‘your niche’ news, search for assignments, follow up possible writing leads, create new ideas for topics, update portfolio, and then if one is […]
Accountants Website Copy Rewrite
Portfolio Sample: Accountants Lee & Lee Accountants Website The copy for the original website was lacking in English integrity and personality. So we interviewed Tony Lee, understood the modern style of website he was trying to achieve, did keyword and competitor research, and then wrote or heavily edited the copy for about 10 pages. Lee […]
Video Promotions
To promote the course, Book Creation Success, I made a series of video promotions for social media and a tripwire – an Author Branding video series. The one below was made with Invideo.
Email Marketing project
Email Marketing, using MailChimp. Power of Words is a copywriting and editing business, and we’ve been working with Kerry at ILP, Institute for Learning & Performance, for the past few months. Not having a yearly series of email reminders for all members was a major source of frustration for them, but now that they’ve got […]
Writing about Personal Finance
Other Copywriting Samples Starts at 60Freelance Articles Written on Money Freelancing, I wrote two articles and also edited about six articles for Startsat60 in 2019. This one was about Bill Smoothing, which was created from personal experience and research. The other one was about Money Personality, from an interview personally done with Greg Smith, an […]
Property Development Brochure copy
These high-end brochures for luxury apartments needed both in-depth research and creative copywriting. Helping the team at Desketing, we wrote the copy and headlines for three luxury property developments, including in some cases, the landing page. When something is designed and sold off the plan, it becomes an exercise in imagining how the features and […]