CRM Consultants - Sweet Customer Experience Copywriting and LinkedIn Content
IWT CRM, a Brisbane Zoho consultancy, hired Jennifer as a marketing specialist to capture the value inherent in this expert consultancy. Jen tried to integrate the humour and practicality of the leader.
Copywriting framework: Rejecting the preconceptions of CRMs, we framed it more as a tool for everyday business.
Copy Example:
Zoho isn’t just a CRM package, it’s a complete suite of Business Productivity tools.
For an overview of all Zoho Products and Features, click TRY ZOHO NOW for a breakdown of each element and the costs …. all simple to use and designed for efficiency.
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Zoho CRM has a number of versions, including FREE, Standard, Professional and Enterprise, all available only on the cloud.
Even the free version has many incredible features, like synchronisation with phones like iPhones, Samsung and other Android devices. But there are limitations with the free version. For example, the mobile phone app is read-only… good for quick lookups of contact phone numbers and addresses, but if you want to be able to add and edit while you’re on the road, you will need Zoho Professional edition.
Professional Edition: a value-packed US$20/month/user.
A really nifty feature of the Zoho App is “Find Contacts Near Me”, which draws a map of all of your contacts near your current location.
So, it’s worthwhile to compare the features of each version (see the Comparison Chart).
Some tasks were copywriting and editing:
- Home page and Solutions page makeover – in conjunction with MD’s ideas
- Writing of guide ‘Deliver a Sweet Customer Experience via your CRM’ – 11 A5 pages.
- Writing fortnightly articles & posting to MD’s LinkedIn
Advantages of a Mobile CRM (Excerpt)
Desktop CRM systems are powerful tools, but once on the road, the mobile agent may be disconnected from ‘home base’ and all its data. Whether real estate agents, account reps or distributors, these mobile professionals are often away from their offices with just their smartphone for communication.
So there are definite advantages of using a Mobile CRM that updates leads, opportunities and accounts on the go. You may not realise that the very CRM you are using also has a Mobile app, and that app can be customised by a programmer.
