A winning entrepreneur is always looking for ways to pivot her business. She believes in her organisation’s purpose and trusts that clients and followers will be loyal. In fact, she may realise that a financial crunch offers advantages that aren’t around during better economic times. We’re not saying Australia is bound for recession (i.e. a sustained […]
Sometimes, as a marketing blogger, you feel like you’re writing for bots and not for people. It’s tough to make it through the barriers of entry, to be popular and profound. First, there are SEO barriers to entry, like the 1,500-word lengths you’re expected to write for ranking higher, and the meta tags. Second, there […]
Two Articles: If you’re in Consumer sales, read “How to Write an Irresistible Lead Magnet”. If you’re in B2B, “How to Write an Irresistible White Paper” is below this one. Most people who come to your website don’t buy on the spot. In fact, something like 97% don’t. So you need to keep them interested […]
As business coaches will attest, many people who start their own business do not realise how much work will be involved in the set-up stage. They fail to carry out any primary research and as a result become quickly overwhelmed. I’m sure you want to avoid this. So perhaps the first question to ask yourself […]
The focus on AI as a tool to help us write better sales copy has been growing. In fact, there are even entire companies devoted to using AI to write better content. So “What is AI?” Artificial intelligence is a computer program that mimics human thought processes. It’s pretty amazing when you think about it. […]
Want to know how to nurture new prospects with an Email Marketing program? Here are the 6 key steps essential to the success of any email marketing program: Build your email list Having subscribers on your own platform is the best way to build a business so you’re not at the mercy or the […]
Well, I have been writing my blog (and others’ blogs) for at least ten years, so I thought, why not find out how many affordable blog writers there are in greater Brisbane? Turns out, there aren’t many. AirTasker has compiled a ‘Top 10 Best Blog Writers’ page and is saying that these writers are ‘great’, […]
What are the Top Goals of Content Marketers? Among B2B content marketing respondents, 91 percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customers was a target for 44 percent of respondents. (Statista). At first glance, Content Marketing seems to be […]
Part of my marketing role is to look at follow-up problems. When you’re busy, instigating proper follow-up marketing is often overlooked, unless you have a sales team. Many articles draw you into the lure of “sexier” marketing tactics and new ways to approach social media. Meanwhile that person who emailed you recently ‘just wondering’ about […]
After 12 years of researching into self-publishing, I believe that selling evergreen books is the best path for subject matter experts to make money from their knowledge/experience. If you speak regularly, or you’re a teacher, or you have a huge social media presence (talking thousands here), then you might consider selling books or courses directly […]