“News Corp closes over 100 titles…” with more job cuts to follow…”Bauer Media axes 70 staff… with 60 more to go this week.” (Just weeks after closing Pacific Magazines and letting go of 100 staff).
A great way to get high-reputation backlinks and publicity in solid Australian media is to write newsworthy articles. (Or have them written for your business). Soon, I’ll explain how the magic happens. In journalism at Uni, we learned that every story must be: Timely – the right time for the story to run Newsworthy – […]
When starting out in consulting or small business, you may have wanted to serve everybody with a budget! But this can cause problems, like wasteful advertising; so let’s look at the benefits of niche markets and marketing, plus the potential drawbacks of a niche business. This article starts at beginner level, so you can skip […]
Here I explain why, after trying scattershot advertising and promotion to all, I decided on thought leadership content marketing. Besides doing SEO and blogging, explaining the value first certainly made our marketing results a lot more effective. I’m still blogging today, 7 years later.
Blanket advertising is not the answer to your business prayers–but can be used if well-targeted to the right niche.
Do you have a lot of passion to start and run a freelance business? Put that passion aside for a minute… as it can easily get in the way of success. Our how to start a freelance business – in Australia book will show you how tending to areas like budgeting, positioning, and writing useful content will […]
This week, let’s delve into the advantages of creating video promotions for a channel. Whether it’s video trailers for books, short promos for a business, or video marketing for an online course, videos can be a great canvas for expressing ideas visually. Good ones will interest new readers and great ones might prompt a click […]
Today I’ll talk about taking a website that’s a branding eyesore or a postcard, in short a dud, to being: a Lead-Generating Machine! That’s leads, as in prospects… not lead as in metal. After many years of researching and working on website copy and content, I finally created a webinar with a live website case […]
My oracle suggested that 110 Australians monthly want to know “How to Market a Business”. So I thought I’d outline the best ways to market a professional services business, because honestly it’s a lot different advice than for an online retail shop, a wholesaler, or a software product. So – as I’ve seen in professional […]
When you have an integrated marketing strategy, you can drive your online marketing program with confidence. That means planning on paper, including mapping out a purpose statement, value statements, customer personas (or segmenting), calculating customer lifetime value, and defining ways to improve and narrowly target all marketing material. Internally-directed marketing strategies, which many companies say […]
Everyone in marketing is talking about customers, growth hacks, and selling more products. But if you’re a small service business, you have clients and services. Time is limited and that’s all you bill for. Since the majority of blog talk these days is about product selling, you’ve just turned off from it. What about new […]