Fixing Follow-up Problems

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[audio m4a="https://powerofwords.com.au/wp-content/uploads/2018/07/Audio_Followups.m4a"][/audio] When you’re busy, instigating proper follow-up marketing is often overlooked, unless you have a sales team. Many articles draw you into the lure of “sexier” marketing tactics and new ways to approach social media. Meanwhile that person who emailed you recently ‘just wondering’ is not receiving any further information after that initial response. If you focus a lot of time and money driving new leads and prospects, but don’t follow up on the 80% or 90% of leads who are not yet ready to buy, your system has a lot of holes. And I hate waste! By fixing this follow-up marketing failure, your business can turn any type of leads into more workshop attendees, more clients, or reader...

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