A winning entrepreneur is always looking for ways to pivot her business. She believes in her organisation’s purpose and trusts that clients and followers will be loyal. In fact, she may realise that a financial crunch offers advantages that aren’t around during better economic times. We’re not saying Australia is bound for recession (i.e. a sustained […]
Sometimes, as a marketing blogger, you feel like you’re writing for bots and not for people. It’s tough to make it through the barriers of entry, to be popular and profound. First, there are SEO barriers to entry, like the 1,500-word lengths you’re expected to write for ranking higher, and the meta tags. Second, there […]
The focus on AI as a tool to help us write better sales copy has been growing. In fact, there are even entire companies devoted to using AI to write better content. So “What is AI?” Artificial intelligence is a computer program that mimics human thought processes. It’s pretty amazing when you think about it. […]
After 12 years of researching into self-publishing, I believe that selling evergreen books is the best path for subject matter experts to make money from their knowledge/experience. If you speak regularly, or you’re a teacher, or you have a huge social media presence (talking thousands here), then you might consider selling books or courses directly […]
A great way to get high-reputation backlinks to your site and publicity in solid Australian media is to write newsworthy articles. Soon, I’ll explain how the magic happens. In journalism at Uni, we learned that every story must be: Timely – the right time for the story to run Newsworthy – important for readers of […]
Start your freelancing life the right way by learning more about mindset and branding.
Do you have an identifiable target population with similar interests and needs? Is the market large enough to support your business? Has your business offerings got natural attractiveness to this market, or can your products, services, and business identity be TAILORED to address that market’s particular needs? Is the target market currently underserved? Marketing. […]
Today I’ll talk about taking a website that’s a branding eyesore or a postcard, in short a dud, to being: a Lead-Generating Machine! That’s leads, as in prospects… not lead as in metal. After many years of researching and working on website copy and content, I finally created a webinar with a live website case […]
There are many, many things that cause money leaks in your financial affairs. Uncover some of the hidden things that can rob your savings, and find out what you can do about it through these tips. Superannuation Leaks If you’ve got multiple Super accounts, you’re in fine company; millions of us do. The trouble is, […]
Recently we completed editing and typesetting of a Prenatal Yoga Handbook, mainly for yoga teachers. It contained over 81 hand-drawn illustrations that needed to be re-saved as smaller, grayscale format and inserted — as per the requirements of print on demand. Handbook publishing support is just part of what we do. Regarding the final result, […]
