lead generating

Case Study: Taking a Dud Website to a Lead Generating Machine

Today I’ll talk about taking a website that’s a branding eyesore or a postcard, in short a dud, to being:...

copywriter confessions and tips

Make Your Words Come Alive… Copywriter Confessions

Copywriter confession #1.   I confess I have written thousands and thousands of uncaring words:  words that persuade; words that...

Power of Words

Why is the Power of Words important?

More than 20 years ago I found out that some words have more powerful emotional resonance than others. These ‘power words’...