Case Study: Taking a Dud Website to a Lead Generating Machine

lead generating

Today I'll talk about taking a website that's a branding eyesore or a postcard, in short a dud, to being: a Lead-Generating Machine! That's leads, as in prospects... not lead as in metal. After many years of researching and working on website copy and content, I finally created a webinar with a live website case study (which I pick apart). What I look at in a website content review goes quite deep. First, it looks at logical reader progression - does the website copy flow normally and easily down the page? Are the important parts hidden away or are they nice and clear? We need to find out WHO you are talking to and what language to use. That's how...

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Make Your Words Come Alive… Copywriter Confessions

copywriter confessions and tips

Copywriter confession #1.   I confess I have written thousands and thousands of uncaring words:  words that persuade; words that strive to create authority, words that lure the reader into a promotion. Then again, I have also written words that stemmed from the heart. These words are on my personal blog. Often I only post once I have learned a particular thing. Other smaller updates on Facebook or LinkedIn are top-of-mind and are intended to help or guide. But I also read other people’s marketing copy. Much of it is familiar. Copywriter confession #2.   I confess I was tempted to re-write the formulaic copy of another copywriter many times, but I stopped and re-read the USP (unique selling proposition) until my...

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Why is the Power of Words important?

Power of Words

More than 20 years ago I found out that some words have more powerful emotional resonance than others. These 'power words' are often used by copywriters -- usually in headlines -- to induce a subconscious reaction. Copywriting is any writing that persuades or influences. I wanted to use powerful words in client sales copy and other writing, and so, Power of Words was born. (At www.pow.net.au). Although this Unbounce article on power words believes that 'easy' and 'bargain' are both power words; these never appeared in the original list of the most powerful English words by the psychology department at Yale University. Here are the 10 power words: FREE YOU* LOVE DISCOVER GUARANTEE SAVE SAFETY NEW HEALTH POWER * The no.1 most powerful word found in studies Also worth a mention, when you...

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