Two Articles: If you’re in Consumer sales, read “How to Write an Irresistible Lead Magnet”. If you’re in B2B, “How to Write an Irresistible White Paper” is below this one. Most people who come to your website don’t buy on the spot. In fact, something like 97% don’t. So you need to keep them interested […]
Posts by Jennifer Lancaster:
As business coaches will attest, many people who start their own business do not realise how much work will be involved in the set-up stage. They fail to carry out any primary research and as a result become quickly overwhelmed. I’m sure you want to avoid this. So perhaps the first question to ask yourself […]
Want to know how to nurture new prospects with an Email Marketing program? Here are the 6 key steps essential to the success of any email marketing program: Build your email list Having subscribers on your own platform is the best way to build a business so you’re not at the mercy or the […]
Well, I have been writing my blog (and others’ blogs) for at least ten years, so I thought, why not find out how many affordable blog writers there are in greater Brisbane? Turns out, there aren’t many. AirTasker has compiled a ‘Top 10 Best Blog Writers’ page and is saying that these writers are ‘great’, […]
What are the Top Goals of Content Marketers? Among B2B content marketing respondents, 91 percent stated that creating brand awareness was one of the goals they were pursuing with their content marketing activities. Building loyalty among existing customers was a target for 44 percent of respondents. (Statista). At first glance, Content Marketing seems to be […]
Part of my marketing role is to look at follow-up problems. When you’re busy, instigating proper follow-up marketing is often overlooked, unless you have a sales team. Many articles draw you into the lure of “sexier” marketing tactics and new ways to approach social media. Meanwhile that person who emailed you recently ‘just wondering’ about […]
Here I explain why, after trying scattershot advertising and promotion to all, I decided on thought leadership content marketing. Besides doing SEO and blogging, explaining the value first certainly made our marketing results a lot more effective. I’m still blogging today, 7 years later.
Blanket advertising is not the answer to your business prayers–but can be used if well-targeted to the right niche.
Do you have a lot of passion to start and run a freelance business? Put that passion aside for a minute… as it can easily get in the way of success. Our how to start a freelance business – in Australia book will show you how tending to areas like budgeting, positioning, and writing useful content will […]
This week, let’s delve into the advantages of creating video promotions for a channel. Whether it’s video trailers for books, short promos for a business, or video marketing for an online course, videos can be a great canvas for expressing ideas visually. Good ones will interest new readers and great ones might prompt a click […]
My oracle suggested that 110 Australians monthly want to know “how to market a business”. So I thought I’d outline the best ways to market a professional services business, because honestly it’s a lot different advice than for an online retail shop, a wholesaler, or a software product. So – as I’ve seen in professional […]