Podcasting is another area of interest for the professionals. It seems lots of people have started one but those that keep going and market their podcast as well really seem to hit on a leveraged way to attract already warmed-up clients. Their voice is doing the work for them rather than them having that first conversation each time. Ensure that episodes are structured – then pay someone to design Podcast art and deliver it to iTunes and Soundcloud.
Speaking or having a stand at local business expos – if your target clientele will be there. If not too high an expense for you, this is a great opportunity to get in front of B2B people willing to grow and network. Those that aren’t wont be there! Remember to collect cards for a prize draw and if consented to on the form, these names can be put into your automated email system.
Publishing videos that highlight key problems or give valuable insights to users in that industry. Remember to make it broader than your business. Of course, add a link to your website in the description unless loading straight into Facebook.
Building long-term partnerships with other businesses who target the niche market you do. Especially if your time in this business has not been very long, but you have expertise, a partnership with an association, a visible blogger in your industry, or a media group will help you get more traction – while they get some key industry insights and give value to their readers. (More in the clever partnerships article by LittleBlackBook Marketing).
Do generous / crazy / amazing stuff and put out a press release each time. The press release should sound ‘real’ and be targeted to the readership of the paper, web portal or station. See ‘the Happiness Ninja’ for a great example of media promotion – see video.
This list of creative marketing ideas is just the start! You can see there are many ways to create a strong brand presence in your own market. Publishing helpful and relevant content… plus building partnerships for leveraging your content… are the main ways suggested to aid brand visibility and get real leads.