Web Copywriting Service

Good copywriting can tug at the reader’s heartstrings… and help you make the sale. A web copywriting service is an investment that pays off… and not just in more search visitors.

If investing in a well-designed website, you obviously want it to be effective. Yet a beautiful design will be let down by poorly-written copy. Don’t undermine your results by fobbing off the website copy as unimportant!

At Power of Words, Brisbane, our focus is on building your business credibility through the written word. Importantly, we must discover the needs and emotions of your target audience. We listen to you, and gather your needs and aims. Only then can we choose the right words and calls to action. This is why a strategy meeting and proposal is necessary.

Differentiate through Storytelling

SEO web copywriting includes:

  • keyword optimisation, all needed meta tags
  • customer-benefit-driven headlines and subheads
  • competitive marketplace analysis
  • suggestions for images and external/internal links, if needed

The copywriting is normally sent in a Word file – but please ask if you require direct editing in your Content Management System.

All web copywriting services come with 1-2 revision rounds and online proofreading, quoted upfront. Handy implementation advice is all included.

Website copy writing or blog writing

See Our Process

Case study writing, with interviews

See Our Process

Lead magnets (reports, guides, tool lists)

Lead magnet writing


Copywriting Review

Jennifer has been crafting words for us over the years and always has made a great job of turning my ideas into easily understood high converting prose. Thanks for the fast, efficient service once again

– Jeff Wilson, BizzDesign

the niche marketing and book guide

The Niche Marketing and Book Guide… a client guide by Jennifer Lancaster

Advertorial copy

Writing of an advertorial for John Cochrane Advertising’s client.

Customer Experience report example
Writing of a lead magnet (as Marketing Specialist) - 9 pages
report example