Web Copywriting Service

Differentiate through Storytelling

Good copywriting can tug at the reader’s heartstrings… and help you make the sale. A web copywriting service is an investment that pays off… and not just in more search visitors.

It pays off in warmed-up prospects!

If investing in a well-designed website, you obviously want it to be effective. Yet a beautiful design will be let down by poorly-written copy. Don’t undermine your results in this way.

At Power of Words, our focus is on building your business credibility through the written word. Importantly, we must discover the needs and emotive drivers of your target audience.

We listen to you and gather your needs and aims. Only then can we choose the right words and calls to action. This is why a strategy meeting and proposal is necessary.

SEO copywriting

SEO web copywriting includes:

  • keyword optimisation, all needed meta tags
  • customer-benefit-driven headlines and subheads
  • competitive marketplace analysis
  • suggestions for images and external/internal links, if needed
  • 1-2 revision rounds and online proofreading, quoted upfront.
  • Handy implementation advice is included.

Copywriting is normally sent in a Word file – but please ask if you require direct editing in your Content Management System.


Website copy writing, blog writing, Lead magnets

Case study writing, with interviews See Our Process
Advertorial copy
Writing of an advertorial for John Cochrane Advertising's client.
"Jennifer has been crafting words for us over the years and always has made a great job of turning my ideas into easily understood high converting prose. Thanks for the fast, efficient service once again. "
Jeff Wilson
Web Designer, BizzDesign
Jeff Wilson
Jeff WilsonWeb Designer, izzDesign

Website copy writing or blog writing

Case study writing, with interviews

Lead magnets (reports, guides, tool lists)

Some Of Our Work

Niche Marketing Book
The Niche Marketing and Book Guide… Jennifer Lancaster
Advertorial copy
Advertorial writing
Customer Experience report example
CRM Consultancy – Lead Magnet Writing