Good copywriting can tug at the reader’s heartstrings… and help you make the sale. A web copywriting service is an investment that pays off… and not just in more related search visitors.
If you invest in a well-designed website, you obviously want it to be effective. Yet a beautiful design will be let down by poorly-written copy. Don’t undermine your results by fobbing off the website copy as unimportant or just something anyone can do.
At Power of Words, Brisbane copywriters, our focus is on building your business credibility. Importantly, we must discover the needs and emotions of your target audience. We also look into your company values and story of origin. Listening to you, we gather what you want web visitors to do. Only then can we choose the right words and calls to action. This is why our strategy meeting and briefing is necessary.
SEO web copywriting also includes keyword optimisation, all needed meta tags, recommended headlines and subheads, and competitor analysis. We might suggest images and external/internal links as well. The copywriting will normally be sent in a Word file – but please ask if you require direct editing in your Content Management System.
All web copywriting services come with 1-2 revision rounds and online proofreading, quoted upfront. We can also write your opt-in reports or guides. Handy implementation advice is all included.
Jennifer's Marketing Achievements
- Writing of lead gen reports for products and services
- Real Website Optimisation. Regular blogging and optimisation took JenniferLancaster.com.au to #1 – #3 on Google for ‘book publishing help’. Ranked top 3 for RedPlanetDesign.com.au.
- Copywriting of 35+ websites and a myriad of other emails, sales letters, landing pages, tenders, case studies, and brochures.
- Marketing knowledge. Researched over 60 marketing tips, written up in ‘Power Marketing’ book (149 pages). Social media marketing or blogging for many small companies.
Love to do...
Love to do...
Website copy writing and blog writing
Case study interviews
Email auto sequences
Lead magnets (reports, guides, tool lists), including research, writing and layout