Lead magnets or reports work to interest prospects in your general perspective and industry knowledge. This is a byproduct though. They generally sign up for the juicy outcomes proposed and problems solved.
Another key benefit is to encourage returning visitors and get remembered, a new subscriber education system will work. You are not selling, your company is educating the prospect on why they should consider these options and why they need to listen to you.
What you offer ultimately depends on if your particular target reader will want it. A huge ebook might not be so viable – it must be read & actioned in order to get an impact. Our older clients used our report writing service for interesting new clients in the prospect of asset structuring but in a customer-friendly way. Rather than speak from an accountant’s usual perspective, we worked on it from a wealth creation and asset protection perspective.
Besides white papers and reports, other types of lead magnets are video courses, webinars, free software trials, first chapter, printables, etc.
Please call on 0403 125 038 or email for writing enquiries that are ‘outside the box’.
10-page Report Writing: From $900
10-page Report Package: From $1300
If you have bought a report writing option but decide for any reason you cannot proceed, then your money, less a $75 admin and briefing charge, will be refunded within 7 days of request.
Power of Words – ABN 80 544 508 158
Search for us at: Connect Online ASIC