Jennifer Lancaster writer

Is Your Website Giving You NEW Leads Weekly? If not, this can be fixed... with a lead funnel

Providing content marketing services to professional services, we realised that most Accountants and Financial Planners (etc) are saying all the same things.

Or, they are throwing everything into the website – instead of using content tailored to the client type and the product suite. (Think of the Cloud Services websites – they tailor to the solutions wanted and to the client type).

With a background in websites, creative content, books, and lead magnets, Jennifer Lancaster is well placed to strategise a NEW and ENGAGING lead magnet, messages for social media, and email marketing strategy. 

The lead magnet (maybe a video) helps attract the right people and move these strangers quickly through to interest stage. We help you decide which lead magnet to offer.

Taking your brief, we will uncover the hidden gems of value you provide and match this with your target market’s needs and desires.

Your new written ‘brand personality’ must be consistent with your ethics, to encourage consumer trust. 

It’s our pleasure to research and provide outstanding, original content that matches the target audience’s desires and goals.  

Do you know the answer?

  • What are your ideal client group’s needs, fears, problems and concerns?
  • Does your website, sales pitches and emails all represent the brand and essential offers, clearly and consistently?
  • Do you think your team is effectively using every social channel you have?

Businesses come with different maturity levels and needs. Being caring and considered, Power of Words offers three levels of support:

Bronze Lead Magnet

For course creators or thought leaders, this marketing option involves researching through customer comments and writing/design of a lead magnet.

Creating and designing a 10-page Workbook lead offer. Varied 3D ‘lead magnet’ cover designs are included as a bonus.

Then, interviewing you, we will create a 3-piece email series that will interest and involve these leads. 

Each email will be 6-7 paragraphs and contain a link to book in.

A checklist with process tips will help your website person to implement the lead funnel properly.

The investment is $800 inclusive.

Silver Content

For small business, this Content Marketing Service option involves researching, writing, emails and landing page explainer.

We would research, write and design any type of lead magnet that suits the purpose (up to 2,000 words), with a benefit-driven title and professional graphics. It could even be a quiz, a fun way to qualify.

Then we provide economical options for your own landing page and email marketing tool, and record video on how to use the new tool.

Interviewing you, we would create a 6-piece email series. Each email would be 6-7 paragraphs and contain a link to book or buy. You would get the checklist for your team to implement successfully as well.

The investment is $1,400.

Gold Content

For SMEs, this Content Marketing Services option involves researching, writing, landing page design, and email marketing set-up.

We would research, write and design 1 x customised white paper (B2B lead magnet) of 3,000 words, something that would stand out from the crowd and offer maximum benefit. A 3D, vibrant graphical image and opt-in box copy (words) comes with it.

Write copy (with benefits) and set up a landing page to offer the white paper. Alternatively, we could write and design a Workbook for your client bonus.

The landing page and lead magnet will add likely prospects.

Interviewing your directors, the 12-piece email series written will build rapport, give credibility and definitely not bore. Each email will be 6-7 paragraphs and contain a link to book or buy.

Then the final piece of the puzzle is ensuring there is enough qualification so that your new leads are the right kind of people with the biggest problems to solve. For this, we can use a qualifying appointment form (after emails or direct from contact form).

The investment to set up and write is $2,900 inclusive, without ongoing option. Client revisions included.

email marketing encourages customer loyalty

Ongoing Support Content Marketing by the Month

This monthly option includes (suggested items, which can be swapped out for a different content type):

  • Content Strategy for the month – setting a theme.
  • Writing one web page a month – e.g. a service landing page ($250 value)
  • Writing two blog articles of 800 words ($800 value)
  • Social reels:  video shorts x 2. ($200 value)
  • Writing captions for weekly social media updates, including LinkedIn  ($100 value)
  • Optimising the email marketing series for conversion (priceless!)
  • Creating your monthly newsletter, inside EMS ($350 value)
  • Design of all accompanying text + royalty-free image posts ($80 value)
  • Progress reports.

Price on Briefing.

Add social media posting by Beyond the Maze. (P.O.A.)

Add extra blog posts. 

Free Marketing Review

Book in for a free review of your marketing in our 1 Hour Zoom, including 
what steps we take in our outcomes-based work.

Power of Words IconPower of Words

21 Baringa Street, Clontarf

5.0 12 reviews

  • Avatar Craig G ★★★★★ 3 years ago
    Jenifer is a Wonderful person, has helped me in so many ways. I had lost some written content from a year or so ago and was able to get that all recovered. Thanks so much for understanding. It means allot to me.
  • Avatar susan woods ★★★★★ 4 years ago
    Jennifer was incredible approachable and available to offer her expertise in editing and preparing my children’s book for publishing. I would recommend her for all new authors!
  • Avatar John Holliday ★★★★★ 2 years ago
    Jennifer edited my biography, 'Clara Colby: The International Suffragist' and I was very impressed with the result. The book is mainly targeted at the US market because it is about a leader in the campaign to win American … More women the vote, one hundred years ago this August.
  • Avatar Cheryl Wilson ★★★★★ 2 years ago
    Jennifer has been crafting words for us over the years and always has made a great job of turning my ideas into easily understood high converting prose. Thanks for the fast, efficient service once again.
  • Avatar Business Author Academy - Mentor ★★★★★ 6 years ago
    POD sounds easy, but there’s a massive difference between an amateur and a professional when it comes to presentation. We stumbled around for weeks doing our best to make our book, There’s a Gold Mine in Your Head look like a real … More book. Then we found Jennifer. In a matter of days it came back looking like a real book, ready to send off. Not only that, but Jennifer gave us some great tips on self publishing and contacting libraries, and she was always available when we hit another roadblock. We can’t recommend her services highly enough.”
    – Donald and Harry Stallman