Is Your Website Giving You NEW Leads Weekly?
Blow the competition away… with the ideal lead funnel
Audio version:
Professional services firms: we’ve found that many service providers are saying the same things as their competitors.
Or, they are throwing everything into the website – instead of using content tailored to the client type, problems, and the product suite.
With a background in websites, books, and whitepaper writing, Jennifer Lancaster is well placed to strategise a NEW and ENGAGING lead magnet, campaign content, and email marketing strategy.
The lead magnet helps attract the right people and move these strangers quickly through to interest stage. We help you decide which lead magnet to offer.
Jennifer’s aim is to uncover the hidden gems of value you provide and match this with your ideal target’s needs and desires. Your new ‘brand personality’ must be consistent with your values and ethos, to encourage consumer trust.
Included is research and outstanding content that matches the target audience’s desires and goals.
Do you know the answer?
- What are your ideal client group’s needs, fears, problems and concerns?
- Does your website, sales pitches, videos and emails all represent the brand and essential offers, clearly and consistently?
- Is your website ignoring the 95% who will buy some time in the next 12-18 months?
Businesses come with different maturity levels and needs. Power of Words offers three levels of support – and variations:
Starter Conversion Support
For distinctive professionals, this marketing option involves positioning research, set-up of your lead magnet, including email marketing integration.
Your problem: Getting more people to trust your business and understand what the UVP is (Unique Value Proposition).
Intention: Convert more prospects towards the email pipeline, and also alert the sales person they have a prospect.
Our approach: Interviewing you, we set about understanding your position in the market and your offer.
We work with you on the best type of lead magnet, which will be narrowly focused and targeted and contain your brand voice.
If you don’t have an email service, we will import a basic list of past prospects, create a 3-piece email series that will interest and involve these leads. Each will contain a link to book in.
- Set-up of affordable email service – import of email list
- Creation and design of lead magnet
- Delivery of lead magnet (host on your site)
- Three email series designed to introduce, explain, and gain trust
- Tagging/segments for the list
- Design of email header and footer
- Design of creative email form
- Strategy for what to provide on both invitation and Thank You pages (not including design at this price)
- Qualification questions and email alert for sales team
The investment for setup is $590 (inclusive), plus software subscription.
EMS automations require a paid plan; simple autoresponders may not.
Growth Content
For small business, this Marketing Service involves researching, writing, blog posts and creative content.
Creating content doesn’t only involve social media.
Interviewing you, we would create a 3-piece email series. Each email would be 6 paragraphs and contain a link to book in. Implementation is a little extra.
Most professional services need ongoing news and email campaigns, inspiring new people to CONTACT you. Newsletters are not to be a graphical snooze-fest – rather they will be you-focused and highly relevant.
- Strategy to pair client needs and desires with offers.
- Up to 3 email campaigns written per month.
- Content Creation on two social media profiles – twice weekly posts – text/visual/short reel – scheduling
- Special content – e.g. Infographic or quality professionally edited video once a month
- Once – specific landing page with form, great for sharing or direct advertising.
- Monthly performance reports with insights.
Ideal for: Businesses aiming to enhance engagement and drive conversions to appointments/demonstrations/webinars.
Investment: From $870 per month, plus software costs, to set up and run for you. Optimisation each month.
Ongoing Support
Content Marketing by the Month
This monthly option includes (suggested items, which can be swapped out for a different content type):
- Content Strategy for the month – setting a theme.
- Writing one web page a month – e.g. a service landing page – this is great for increasing online footprint.
- Writing one or two blog articles of 800 words – post on LinkedIn for extra bang. Make a video from it for extra visibility.
- Writing captions for weekly social media updates, including LinkedIn
- Optimising the email marketing series for conversion (1 hr every month)
- Creating your monthly newsletter, inside EMS ($350 value)
- Design of all accompanying text + royalty-free image posts ($80 value)
- Progress reports.
Price and details on Briefing.
Free Marketing Review
Book in for a free review of your opt-ins and email marketing. A free audit report will be sent to you after this!