Is Your Website Giving You NEW Leads Weekly? Blow the competition away... with the ideal lead funnel
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Providing content marketing and email marketing services to professional services firms, we realised that many service providers are saying the same things as their competitors.
Or, they are throwing everything into the website – instead of using content tailored to the client type and the product suite.
With a background in websites, creative content, books, and lead magnets, Jennifer Lancaster is well placed to strategise a NEW and ENGAGING lead magnet, campaign content, and email marketing strategy.
The lead magnet (maybe a video) helps attract the right people and move these strangers quickly through to interest stage. We help you decide which lead magnet to offer.
Taking your brief, we will uncover the hidden gems of value you provide and match this with your target market’s needs and desires.
Your new written ‘brand personality’ must be consistent with your ethics, to encourage consumer trust.
Included is research and outstanding content that matches the target audience’s desires and goals.
Do you know the answer?
- What are your ideal client group’s needs, fears, problems and concerns?
- Does your website, sales pitches and emails all represent the brand and essential offers, clearly and consistently?
- Do you think your team is effectively using every social channel you have?
Businesses come with different maturity levels and needs. Being caring and considered, Power of Words offers three levels of support:
Starter Conversion Support
For thought leaders, this marketing option involves research, setup of your lead magnet, including email marketing integration.
Working through various offers that tie your avatar’s desires to your solutions, and narrow to a series of amazing content (that converts).
Intention: Convert more prospects towards the email pipeline, and at the same time alert the sales person they have a prospect.
Then, interviewing you, we will create a 3-piece email series that will interest and involve these leads. Each will contain a link to book in.
- Import of email list
- Delivery of lead magnet + one other email welcoming
- Dividing list between various interests (tagging/segments)
- Design of email header and footer
- Design of creative email form and Thank You page
- Strategy for what to provide on both invitation and Thank You pages
- Qualification questions and email alert for sales team
The investment for setup is $590 (inclusive), plus software subscription.
EMS automations require a paid plan.
Growth Content
For small business, this Marketing Service involves researching, writing, emails and landing page explainer.
POW would research, write (or video script) and design any type of lead magnet that suits the purpose (up to 2,000 words). Benefit-driven title and professional graphics.
Interviewing you, we would create a 6-piece email series. Each email would be 6 paragraphs and contain a link to book in. Implementation is included, if needed.
Most professional services need ongoing news and email campaigns, inspiring clients to dig into their wallet.
- Strategy to pair client needs and desires with offers
- Up to 6 email campaigns, fully designed, per month.
- Essential automation (e.g., quote requests, re-engagement series).
- Specific landing page with form, great for sharing or direct advertising.
- Monthly performance reports with insights.
Ideal for: Businesses aiming to enhance engagement and drive conversions to appointments/demonstrations/webinars.
Investment: from $1,000 (quoted) plus software costs, to set up and run for you.
You get the account in your name and own all the emails.
Ongoing Support Content Marketing by the Month
This monthly option includes (suggested items, which can be swapped out for a different content type):
- Content Strategy for the month – setting a theme.
- Writing one web page a month – e.g. a service landing page ($250 value)
- Writing one or two blog articles of 800 words ($800 value) – post on LinkedIn too.
- Writing captions for weekly social media updates, including LinkedIn
- Optimising the email marketing series for conversion (1 hr every month)
- Creating your monthly newsletter, inside EMS ($350 value)
- Design of all accompanying text + royalty-free image posts ($80 value)
- Progress reports.
Price on Briefing.
Add extra blog posts.
Free Marketing Review
Book in for a free review of your opt-ins and email marketing. A free audit report will be sent to you after this!