This category includes email marketing tips, creative marketing ideas, shoestring marketing, marketing strategy, lead generation and landing pages.
A winning entrepreneur is always looking for ways to pivot her business. She believes in her organisation’s purpose and trusts that clients and followers will be loyal. In fact, she may realise that a financial crunch offers advantages that aren’t around during better economic times. We’re not saying Australia is bound for recession (i.e. a sustained […]
Sometimes, as a marketing blogger, you feel like you’re writing for bots and not for people. It’s tough to make it through the barriers of entry, to be popular and profound. First, there are SEO barriers to entry, like the 1,500-word lengths you’re expected to write for ranking higher, and the meta tags. Second, there […]
Part of my marketing role is to look at follow-up problems. When you’re busy, instigating proper follow-up marketing is often overlooked, unless you have a sales team. Many articles draw you into the lure of “sexier” marketing tactics and new ways to approach social media. Meanwhile that person who emailed you recently ‘just wondering’ about […]
Do you have a lot of passion to start and run a freelance business? Put that passion aside for a minute… as it can easily get in the way of success. Our how to start a freelance business – in Australia book will show you how tending to areas like budgeting, positioning, and writing useful content will […]
Some of us have worked in offices, others are stuck in one right now, trying to deal with the unwritten rules and weird personas all around us. If this is you and you have some time to read on the commute, I think you’ll have a laugh at Everyday Ways to Win in Office Life. As I […]