Your Expertise Is Killing Your Marketing
I once worked with a roof installer who wanted to talk about materials, installation techniques, and product specifications. But potential […]
Business Marketing
This category includes email marketing tips, creative marketing ideas, shoestring marketing, marketing strategy, lead generation and landing pages.
LinkedIn Top Voice Badge Secrets Nobody Mentions
LinkedIn’s Top Voice badge isn’t bought. It’s earned through specific practices. You’ve seen the little blue badge on profiles. You’ve
Your Content Strategy is Secretly Repelling Ideal Clients
I first noticed something was wrong when financial services and accounting businesses used stock photos and service-based headlines instead of
What can you do with Marketing Automation in Hubspot or Brevo?
Why bother with automation? Ever feel like you’re chasing your tail trying to keep up with emails and follow-ups? Automation
Set Up as a Micro Publisher
Successful book selling can feel just out of reach, leaving many aspiring ‘indie’ publishers feeling frustrated. How should we navigate
Learning to Think Like a Customer: Selling Tips for Success
One of the most common mistakes business managers make is creating all their marketing based on personal opinions and perceptions.
3 Ways to Sail Through a Recession or Downturn
A winning entrepreneur is always looking for ways to pivot her business. She believes in her organisation’s purpose and trusts that
Business Marketing, Marketing with Content
Why don’t people read my posts anymore?
Sometimes, as a marketing blogger, you feel like you’re writing for bots and not for people. It’s tough to make
3 Overlooked Elements that Can Make Your Ad Successful
Business-minded people are eager to make annual purchases, even those that simply free time, like accounting services, financial analysis of
Fixing Follow-up Problems
Part of my marketing role is to look at follow-up problems. When you’re busy, instigating proper follow-up marketing is often