—– Answers to the 5 Most-Asked Questions about Marketing ——
How Do I Keep Marketing Overheads Down?
You’ve got to use proven methods of copywriting. TEST your advertising and even your free offers. There are killer Cloud-based tools to help you keep costs down, while you get established.
How about a full CRM for Free? (p. 87)
Or an email marketing system that sends recent blog posts to subscribers automatically, also for Free (p.46)?
And what should an owner do before getting a business website designed? (p.99-104).
All the details are in my book, “Power Marketing: an Aussie Guide to Business Growth”.
What Do Many Service Businesses Lack in their Marketing?
Many service businesses lack solid ‘sales funnel’ systems that continually attract leads and then warm them up. Finding the right Cloud software and building strong content online can help service specialists get to the next level, which ultimately means more time freedom. The book helps out with tips on useful, low-cost software and implementation advice.
I Need More Time and Automation… but How?
Most business owners want to leverage their time to grow their business long term. Well, you must employ simple, cloud-based technology. Then you can easily get savvy outsourcers to help implement it. Or, you can use simple social sharing and scheduling tools, combined with your blog postings, for free.
A USP – What the Heck is that?
In Power Marketing, I don’t assume that you know what a USP is. A Unique Selling Proposition is explained with a simple example. This proposition is the value we provide to our customers – the one thing that makes us stand out in the marketplace. (By the way, the more unique you appear to be, the more you can ostensibly charge).
How can Modern Marketing Help my Goals?
In the old days, marketing meant advertising and promotion – en masse. Companies did not generally give first; they tried to sell (or brand) first. As more awareness of the sales funnel process has increased, more and more businesses are aware of the need to educate consumers before selling to them.
Thanks to the low-cost nature of online marketing, incentive lead generation can be done cheaper than ever before, through such devices as Squeeze pages (email captures), Lead Surveys, Affiliate/Reseller partners, Email Autoresponders, Blogs with opt-ins, and free e-reports or eBooks.
But don’t forget that you are creating a network in your business… and these people you know through social channels like LinkedIn and Facebook also have businesses. Some of them might have target markets (and email lists) that are simpatico with yours. Publicity is yours for the taking… if only you’d ask.
Author & Copywriter,
About the Author
Jennifer Lancaster is an Australian self-published author. She gets to the nitty-gritty and researches the best ways for people to save, grow, and protect their money. Having been an early victim of a scam, she is passionate about helping others to learn the signs and to overcome their mental blocks as well.
Her titles include: Power Marketing: An Aussie Guide to Business Growth, How to Control your Financial Destiny, Create Your New Life of Abundance, and How to Start a Freelance Business.