A winning entrepreneur is always looking for ways to pivot her business. She believes in her organisation’s purpose and trusts that clients and followers will be loyal. In fact, she may realise that a financial crunch offers advantages that aren’t around during better economic times. We’re not saying Australia is bound for recession (i.e. a sustained […]
After 12 years of researching into self-publishing, I believe that selling evergreen books is the best path for subject matter experts to make money from their knowledge/experience. If you speak regularly, or you’re a teacher, or you have a huge social media presence (talking thousands here), then you might consider selling books or courses directly […]
Over the holiday season, I was researching how to rank on Amazon for clients’ books and my own books. I have discovered things you can do with keywords, categories, and even the annual program Amazon Advantage to improve rankings. That said, Amazon isn’t everything and every avenue. In fact, it’s just a start. I found this […]