Case Study: Taking a Dud Website to a Lead Generating Machine

lead generating

Today I'll talk about taking a website that's a branding eyesore or a postcard, in short a dud, to being: a Lead-Generating Machine! That's leads, as in prospects... not lead as in metal. After many years of researching and working on website copy and content, I finally created a webinar with a live website case study (which I pick apart). What I look at in a website content review goes quite deep. First, it looks at logical reader progression - does the website copy flow normally and easily down the page? Are the important parts hidden away or are they nice and clear? We need to find out WHO you are talking to and what language to use. That's how...

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