Most B2B marketers have long been trained to chase Marketing Qualified Leads (MQLs), run nurture sequences, and wait patiently for a signal of interest. But recent research by Green Hat—and hard evidence from Australian firms—shows that buyers are making decisions long before they ever download your whitepaper or book a call. In fact, by the […]
There are a set number of hours in the week, and you’ve got maybe 186 hours of waking time a week to allocate. The fact is, most of us start work on some blog or social media video, get a call or appointment and forget to go back to it. (That’s why some content writers […]
Tired of high unsubscribe rates on your email list? It might not be your fault — or your content. Instead, your emails might simply be missing the mark for certain groups. Here’s how list segmentation can help. Every month, people unsubscribe from your email list — people you fought hard to win over in the […]
The Importance of Consistency in Messaging In the realm of digital marketing, consistency in messaging is key. What I mean is the integration of visual and textual elements, ensuring that both work together harmoniously to convey a unified message. There is a very good reason to think about this. When company brands maintain consistency […]