Email Marketing, using MailChimp. Power of Words is a copywriting and editing business and we’ve been working with the CEO at ILP, Institute for Learning & Performance, for a few months. Not having a yearly series of email reminders for all members was a major source of frustration for them. After our work in improving […]
Other Copywriting Samples Starts at 60Freelance Articles Written on Money Freelancing, I wrote two articles and also edited about six articles for Startsat60 in 2019. This one was about Bill Smoothing, which was created from personal experience and research. The other one was about Money Personality, from an interview personally done with Greg Smith, an […]
These high-end brochures for luxury apartments needed both in-depth research and creative copywriting. Helping the team at Desketing, we wrote the copy and headlines for three luxury property developments, including in some cases, the landing page. When something is designed and sold off the plan, it becomes an exercise in imagining how the features and […]
Copywriting for Solar Xpress For these Solar system installers, Power of Words was tasked with an optimised copy makeover! Our Approach A reputable local solar panel provider with 33 years experience were getting their website designed by BizzDesign and needed some specific and optimised copy written. We did specific keyword research, looked at competitor sites, […]
Using copywriting principles, I completely revised a sales letter for a manufacturers’ consultant called Operations Go. 2011. For a local MP candidate, I edited an open letter to the Premier of Queensland. 2013. Open letter to Premier Campbell Newman – GP Superclinic V3 I wrote a letter of introduction for a new cosmetics party […]
Blog writing: Cloud Marketing Services After writing all the website copy for an inbound marketing specialist, Cloud Marketing Services, Power of Words also wrote five 500-word to 650-word articles on digital marketing. Marketing Blog Titlesfor B2B Hootsuite’s New Features for Streamlined Facebooking How to Use Email Marketing to Nurture your Leads and Customers Is the […]
For 3 years, I blogged about small business marketing, copywriting, and tools on Red Planet Design Blog. There I wrote 95 optimised blog posts, which contributed to being found in local area website designer searches. And it made the studio look intelligent..! Some of our hot Blog titles included: Why You Must Make a Call to […]
Two Pieces to Promote a Web Designer’s Services Lead Magnet Writing The 7 Questions a Niche Entrepreneur Must Ask (click to load) — is a special report written to explain Red Planet Design services (2013). We designed it for email opt-in but instead used it on Slideshare and Facebook to promote the business. Copywriting of […]
Freelance copywriting for an advertising agency, I wrote this long advertorial for Arrow Caravans, a local supplier and repairer of caravans and RVs. It appeared in the Courier-Mail newspaper in living colour (2013). Advertorial 60th Anniversary Sale (Download earlier Word version). I also wrote a long press release on behalf of John Thatcher agency two […]
Do you get excited by roof restoration? No? Well, my job was to write some enticing website copy — with desired keywords — for KWR Roofing in Brisbane. (Worked via the web designer). Working with what I knew from having a leaky roof, the copy flowed naturally from the quality service and ethical values that […]