Writing Portfolio
Blogging for Marketing Agency
Blog writing: Cloud Marketing Services After writing all the website copy for an inbound marketing specialist, Cloud Marketing Services, Power of Words also wrote five 500-word to 650-word articles on digital marketing. Marketing Blog Titlesfor B2B Hootsuite’s New Features for Streamlined Facebooking How to Use Email Marketing to Nurture your Leads and Customers Is the […]
7 Questions about Websites Report
Two Pieces to Promote a Web Designer’s Services Lead Magnet Writing The 7 Questions a Niche Entrepreneur Must Ask (click to load) — is a special report written to explain Red Planet Design services (2013). We designed it for email opt-in but instead used it on Slideshare and Facebook to promote the business. Copywriting of […]
Advertorial: Arrow Caravans
Freelance copywriting for an advertising agency, I wrote this long advertorial for Arrow Caravans, a local supplier and repairer of caravans and RVs. It appeared in the Courier-Mail newspaper in living colour (2013). Advertorial 60th Anniversary Sale (Download earlier Word version). I also wrote a long press release on behalf of John Thatcher agency two […]
Website Copywriting for Roofing company
Date: 2015 Client: Scott (WordPress Dev) Services: Website Copywriting: Roofing Do you get excited by roof restoration? No? Well, my job was to write some enticing website copy — with desired keywords — for KWR Roofing in Brisbane. (Worked via the web designer). Working with what I knew from having a leaky roof, the copy […]
Copy Editing of Horticultural Services Website
Copy editing work, including cutting the chaff, meta title writing, keyword research and natural insertion of keywords. The Plant Management Company offers plant and turf maintenance for many types of clients and so they wanted many pages of content. I proceeded to edit and help refine the pages. Project coordinated through Creative Intersection. 2011. […]
Yoga Handbook – publishing support
. . . . Prenatal Yoga Handbook Copy editing and Typesetting Typesetting and Book Editing A super tricky project for a Prenatal Yoga trainer and midwifery expert, involving: copy editing typesetting in InDesign (from Word/Pages) 81 image insertions blurb editing and proofreading making ePub, and self-publishing coaching. Client FeedbackGabrielle Earls “I have just received […]
Heritage Drive Brochure Writing
Penrith Valley Heritage Drive is a series of 27 stops along a historic route. Penrith City Council needed a writer to edit, fact check and fill out the details for each fact sheet. This involved on-site and historical research. They chose Jennifer (nee Gibbons) due to her competency producing a OHS training guide for the […]
Sales Funnel reports
Sometimes a lead generating report doesn’t need to be very long. This is a short report written by Jennifer on the concept of attracting the right prospects for your sales funnel. It is an excerpt from a longer report: “turning cold leads into warm customers”, which was originally written in 2009. How to Tempt Leads […]