These high-end brochures for luxury apartments needed both in-depth research and creative copywriting. Helping the team at Desketing, we wrote the copy and headlines for three luxury property developments, including in some cases, the landing page.
When something is designed and sold off the plan, it becomes an exercise in imagining how the features and location of a building transforms into everyday, real life.
Real estate copywriting is one important aspect of the selling process. While most agencies churn out similar-sounding property advertisements, a copywriter can employ more strategies to help people picture themselves buying or living there.
Viewpoint, Holmview – ‘Amid the Green, Find your Home’
This brochure was for a new estate, involving brainstorming, reviewing the land’s lay and location, and creative copy based on lots of data and examples. Proofread. Landing page is viewable through a click.
Spring at Kuraby Brochure_v2: ‘Love the Joy of Spring’
Central Lumley: ‘Where convenience meets relaxed living’ and ‘Central Lumley: everything your heart desires’
Signature: ‘Customise your Lifestyle’ and ‘Your future starts here’
Jen is happy to discuss other property copywriting types and can offer samples in: long brochures, website landing pages, and creative real estate sales copy.
Give Jennifer a call on 0403 125 038 for a confidential discussion on cost and your marketing approach.
Ocean’s Edge: This brochure was for a land development at Burrum Heads.