Writing Portfolio
Copy Editing of Horticultural Services Website
Copy editing work, including cutting the chaff, meta title writing, keyword research and natural insertion of keywords. The Plant Management Company offers plant and turf maintenance for many types of clients and so they wanted many pages of content. I proceeded to edit and help refine the pages. Project coordinated through Creative Intersection. 2011. […]
Yoga Handbook – publishing support
. . . . Prenatal Yoga Handbook Copy editing and Typesetting Typesetting and Book Editing A super tricky project for a Prenatal Yoga trainer and midwifery expert, involving: copy editing typesetting in InDesign (from Word/Pages) 81 image insertions blurb editing and proofreading making ePub, and self-publishing coaching. Client FeedbackGabrielle Earls “I have just received […]
Heritage Drive Brochure Writing
Penrith Valley Heritage Drive is a series of 27 stops along a historic route. Penrith City Council needed a writer to edit, fact check and fill out the details for each fact sheet. This involved on-site and historical research. They chose Jennifer (nee Gibbons) due to her competency producing a OHS training guide for the […]
Sales Funnel reports
Sometimes a lead generating report doesn’t need to be very long. This is a short report written by Jennifer on the concept of attracting the right prospects for your sales funnel. It is an excerpt from a longer report: “turning cold leads into warm customers”, which was originally written in 2009. How to Tempt Leads […]
Landing Page Copywriting – Two Step
This copywriting project was for a Childcare Training College. It included keyword research, writing and layout in the system ‘Unbounce’, plus Facebook/Google Ad setup and client reporting. The two-step system was converting well at about 6%, from memory. I also rewrote the training college website copy and wrote the Facebook ads, which led to Eventbrite pages. 2012.
How to Solve Bladder Problems – Report
For Bioelectronics Pty Ltd, I researched and wrote a 5-page consumer report. This PDF was designed to educate readers around pelvic floor problems and convince the youngish target audience that this device can solve their light bladder leakage. I also co-wrote the lead capture page and the email sequence. Completed 2010. Report – How to […]
Childcare Training Website Copywriting
We wrote the landing page and ensured that the Unbounce system had A/B testing and tracked how many leads were then converted.
Membership Sales Page
Working to a specific brief, I wrote the membership sign-up page copy for a professional networking site for IT Professionals and Consultants. Membership Sales Page #2: Book Creation Success Club At Business Author Academy, founded by Jennifer Lancaster, we have three membership options. Book Creation Success Club is for Australian authors learning the art of self-publishing and […]