Power of Words – Your Messages Matter
Founded in 2008 in Brisbane, Jennifer Lancaster started out as a freelance copywriter and book author. She then supported other authors’ publishing goals by editing and typesetting their books from 2014 to 2018.
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Besides freelancing, Jennifer has also worked in-house as a marketing specialist for companies: Team Accounting, I Want That CRM, PWF (property investing), Red Planet Design, and Plunkett & Johnson.
Jennifer works with service businesses who want to put across their expertise. Mainly, this has been by:
- writing blogs, lead magnets (emailed guides) and better website copy
- writing company profiles (even on LinkedIn) and case studies
- editing company news and tips, or
- setting up email marketing.
Keeping up with the latest marketing technology helps, but only if we rely on simple marketing principles that remain tried and true. More about these in the book, Power Marketing.
Along with copywriting, Jen educates others on how to get better results from content marketing. Talks are on how to attract an ideal audience and warm them up.
Her background in marketing coordination and digital marketing aids the content planning process. She is adaptable to major industry trends and likes to work with:
- Accountants and financial planners
- Property education providers
- Real estate developers
- Mortgage brokers building their own brand
- Software consultants
- Recruitment consultants
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Copy Editing
Clients have used our book editing and production service over the past five years. Jennifer Lancaster has edited many books across the health and body, memoir, personal development and wealth genres. She still mentors selected non-fiction authors in developing a book.
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Power of Words means putting powerful words into headlines, sales copy, and book blurbs.
Power Marketing means using your book/content and thought leadership to impress a target audience, along with testing and monitoring.
Services Tailored for You
Yes! We can refer you to a Brisbane-based Social Media Marketing company and a Google-certified advertising contractor. Just ask.
Yes! We can refer you to a supportive Book Cover Designer and Book Interior Formatter who is affordable and is print-savvy.
Yes! We can refer you to a Website Design & Development Team to meet your budget.
Yes! We can refer you to a Brisbane SEO practitioner who is an expert in SEO from way back. We also have a contact in SEO work and website monitoring in the Sunshine Coast region – also quite affordable.
Please let us know if you need other valued contacts who can work with you.