Have you ever paid for marketing and wondered if you were getting any kind of return on investment?

Finally, it’s time to make marketing work!

Email Marketing can be a best friend for service businesses looking to grow. Here’s why:

More affordable, easily measurable

Compared to traditional advertising and social media content services, email campaigns are more affordable and offer measurable results, making them ideal for service-oriented companies.

High open rates, if known

Australia boasts some of the highest email engagement rates globally. Campaigns sent in Australia achieved an open rate of 46.34%, the highest among all regions. (Mailerlite.com news)

Implementing a welcome series, ensuring to write like you sound, will create more trust and knowledge of your work.

We ask the right questions of your audience to get responses useful in targeting better content. A/B testing might also be viable.

You want to sound professional, but the punters just want clarity

Writing buzzwords to impress people just doesn’t work.

Power words originated in direct mail, where every response means one more dollar.

Denny Hatch, in Method Marketing, posited that there are 12 Power Words which people relate to:

You, Save, Money, Easy, Guarantee, Health, Proven, Safety, Discover, Love, Results, New… and Free.

Capitalise on your work, with better written emails

A lot of consultants, planners and recruiters just put out ‘news’ or ‘alerts’, without filling in the new visitor on the philosophy that differentiates their business.

If you’ve had satisfied clients, the client’s story can speak volumes in terms of what you can do. We can integrate these into an email sequence.

Fearless marketing begins with an authentic voice and a bold statement.

Jennifer Lancaster has been writing practical copy since 2006, with regular marketing study.

If you’re looking for target audience-oriented email copy, everyday content that resonates, or a new subscriber strategy for a lead magnet PDF, then have a chat to Jennifer.

She knows how to fix many types of market attraction and conversion problems, with an effective process.

The new-lead-to-client process is not easy — but delivery of results is the Power of Words way.

Our Services

Email Copywriting must:

Consider your target audience
Use a unique point of difference, and
Have prompts for reader action!

Without these elements, emails tend to not get the business results sought.

Jennifer has written all types of digital copy since 2009 and ran email marketing for BAA. Copywriting also involves thinking about graphics, optimisation, and visitor flow.

Copy editing is not only about correcting grammar, spelling, and those long-winded sentences. It is also the answer to the problem of using the wrong language for the audience type.

Copy editing can be done on websites that have been professionally written, or in eBooks and lead magnets.

Jennifer has ten years’ experience in editing non-fiction books of high quality. She has no need for Grammarly!

Content marketing is the answer to optimising your website for searchers and educating them further, plus creating content for social networks.

In professional services and B2B, we find it astounding that so many businesses don’t use an online attraction strategy.

The right offer-to-market-fit (guide or video) tempts the new lead to learn more, to subscribe.

Also check out our Website Conversion Review for an expert’s eye on lead flow.

Power of Words' Past Clients

What’s the Process?

Agencies expect you to take the leap and pay up. In contrast, Jennifer shows you value by personalising an audit report for your business.

First we have a call to distinguish your basic marketing goals and problems.

After an audit and quiz, we can determine the pricing. Or select from our Content plans and receive a Service Agreement.

Better Writing, Without the Fat

Don’t be fooled by fancy web design and large fees. Many digital agencies outsource their copy and cookie-cutter their approach, with zero originality. By contrast, Jennifer aims to get to know you and your business goals and bring new ideas.

We work with a variety of consultants and micro businesses. Accountants and Financial Advisors are one niche area we have experience in servicing, as well as real estate developers, authors, mentors, etc.

Please see Project Portfolio – just a sample of what we can do!

The Bookstore

Since 2006, Jennifer has written informative books. The eBooks feature in the store and the print versions are at Amazon or JenniferLancaster.com.au/books

Power Marketing means using your book or your content to impress a target audience, make more income, and set yourself apart. It also features concepts from direct response marketing.

Order a print copy, directly and securely at:
https://payhip.com/b/NRtsE

Jennifer often works with infopreneurs and business owners who want to put across their expertise with clear and meaningful words. Mainly, this has been by:

We know SEO rules. Jennifer’s indie publishing blog is often found at #2 or #3 on Google for ‘self-publishing help’.

Whether you want a large report edited, a case study written and formatted, an eBook or a complex website written, Power of Words can help reach your goals.

Have you ever paid for marketing and wondered if you were getting any kind of return on investment? Finally, it’s time to make marketing work!