About Power of Words

Founded in 2008 in Brisbane, Jennifer Lancaster started out as a freelance copywriter and book author. Often working with small business people, supporting their website goals, she easily transferred to helping authors with book publishing.

Her skills in line editing and typesetting grew… and she collated a huge library of self-publishing and publishing for profit information. That is now Business Author Academy.

This site however is the publishing arm for Jennifer Lancaster and her clientele.


Jennifer often works with service businesses who want to put across their expertise. Mainly, this has been by:

  • writing blogs, lead magnets (emailed guides) and better website copy
  • writing company profiles and case studies
  • editing company news and tips, or
  • editing lead magnets and drip-fed email courses

Our aim is:  finding a creative angle to align and market our empowering books.

Our theories are best read in Jennifer’s book, Power Marketing.

Typical Clients

Past clients of Power of Words have included:

  • Leading accountants, Lee & Lee and ATBS
  • Property education providers
  • Builder-Designers
  • Education/literacy consultant, counsellors
  • Change management consultant
  • Mortgage brokers building their own brand
  • CRM Software consultants
  • Aim Lab – the manufacturer of robotic archiving stations
  • BioElectronics – makers of TENS pain relief products


Book Editing

Many different coaches, retired professionals and specialists have used our book editing and support services over the past five years.

Jennifer Lancaster has line edited many books across the health and body, memoir, personal development and wealth genres. She also coaches selected non-fiction authors in developing a book and helping with all the decisions.


Power Marketing means using your book/content and thought leadership to impress a target audience, make more income, and set yourself apart. We enjoy explaining this concept.

Book Cover Designers and Book Formatters are available. Please let us know if you need other valued contacts who can work with you.