White Paper Report Writing


White Paper Writing Package

Interest consumers or professionals in your services or products with a customised, researched report, called a ‘White Paper’.

Our professional copywriter, experienced in writing lead magnets (reports, cheat sheets, and videos), will create a downloadable white paper for your website. This topic is researched first, in line with your Ideal Client Profile and brand positioning. I know what you’re thinking… expensive! But no, it’s reasonable. 


We include design, cover shot, and saving to PDF.

To get started, we’ll talk to you and find out your purpose for it in the 45-minute briefing. Once we fully understand the strategy, we do some initial research, choose a theme, and set to work on a speedy camel.

It will arrive nicely laid out over 5-7 A4 pages, with a headline, subheadings, images, conversational copy, plus your picture, URL, and a call to action on the bottom of the last page.

Report includes two rounds of revisions and proofreading.



Report Design

Includes attractive design/layout of report and front cover, using our page layout tools and photographs.


Email Writing

You still need to get your prospects excited enough to open this informative report.
Three emails will be written for recipients, ensuring that they know why to read the report, paper, or comparison.
(Package price does not include setup of a new email marketing account)

Telephone/Zoom consultation is included — one hour consultation and briefing, plus your marketing review notes.


lead magnet example

Why use White Papers for a Business Service?

White papers or lead generation reports work to interest prospects in your general perspective and industry knowledge. This is a byproduct though. They generally sign up for the juicy outcomes proposed and problems solved.

Another key benefit is to encourage returning visitors and get remembered. Nurturing these curious visitors through education will work. You are not selling, your company is educating the prospect on why they should consider these options and why they need to listen to you.


What should you offer new website subscribers?

What you offer ultimately depends on your particular target market’s desires and tastes. A huge ebook might not prove viable, as it must be read & actioned in order to get an impact.

Past clients used our report writing service for interesting new clients in the prospect of asset structuring – but in a customer-friendly way. Rather than speak from an accountant’s usual ‘saving on taxes’ lens, we came from a wealth creation and asset protection perspective.

Secrets Report Writing

Besides consumer reports, other types of lead magnets are video courses, webinars, software recommendations, first book chapter, or white papers (high level reports).


Please call Jennifer Lancaster on 0403 125 038 for writing enquiries that are ‘outside the box’.


10-page Report Package: Please see the Silver or Gold Content Marketing package.



If you have bought a report writing option but decide for any reason you cannot proceed, then your money, less a $75 admin and briefing charge, will be refunded within 7 days of request.


Apply here for a FREE 1 Hour Marketing Review, in person (Brisbane north) or on Zoom. 

Power of Words – ABN 80 544 508 158
Search for us at:  Connect Online ASIC