The first challenge will be to produce the book with high quality all-round, while still meeting your budget preferences. You are in the right place to meet this challenge, with our expertise making it easier to get a professional, well edited book or guide.

Via Business Author Academy, Jennifer’s three solutions to this are:

  1. Personal book coaching – writing assistance and support on successful book angles 
  2. Editing and co-writing solution – taking rough wording and making it a smooth, easily read book. 
  3. Self-paced online training with an educational, interactive video class monthly (will be $129 per month).
marketing your book

Marketing your Book

The second challenge will be marketing the book to clients, leads, or students. This an important aspect to plan for right from the start. Do you have an email list ready? … Ready for speaking events and have your book available in person? …. Could you offer your new leads a ‘free checklist, comparison, list of resources’ so that you retain their email and promote your book/eBook prior to launch?

Can you offer your book as a freebie for referrers or premium clients?

With powerful marketing thinking, we can come up with a Marketing Plan all mapped out for your type of business model, resources and aims. Some people will need to focus on online social media; others won’t. Related press, social media avenues and other low cost marketing options would be included for most authors.

Media planning must be precise. For example, we would not just advise: go to Newsmaker to release a press release. We would research what type of magazines and editors you would be wise to approach, who are the bloggers or influencers you can ask for a review / mention, which approachable organisations might be relevant to your theme. There is also a general magazine and email list in Book Creation Success course.

A book is much more than a standalone income-generating asset; it is a precursor to new opportunities for you.

Our marketing strategy/plan starts well before you launch. Additionally, it may induce opportunities continuing over the life of your career, including joint ventures.

What is the Key to a Profitable Business Book Launch?

Creating a successful business book requires many smart tactics… and so it pays to leverage with other authors’ past experience. It took years and years to learn what to focus on at launch and what promotional tactics help. 

To keep costs low, our editing and other rates are reasonable for most business consultants, therapists and coaches. Our Book Creation Success online training also advises on ways to do your video trailers and book graphics with tools, yourself, and this is very accessible in fees.

How can you help?

You can do your part by ensuring you’re available within 1-3 days to make decisions, you’re open to mentoring through the process, and you have plenty of time until launch date. And I mean months. Rushing the process is not advisable, as often it takes 4 weeks once the proof is approved for your book to reach the online bookseller sites, and at least 8 weeks in editing and typesetting production is also allowable prior to that.

For writing coaching, the timeline required is from 3 months (more intensive writing each week) to 12 months (ensuring you write and get feedback twice a month).

Find out more about Jennifer Lancaster and the Business Author Academy.