Jennifer Lancaster created Power of Words in 2009
to help specialists with their MESSAGE,
using research and empathy in copywriting…
or targeted editing suggestions to connect better with readers.
Generally, we want to help entrepreneurs get a
positive yield from their business.
Whether it’s website copy, a subscriber lead magnet or a proposal, we use persuasive writing techniques. The writing is always revised and edited to get it ‘just right’.
As editors, Jennifer and Julie help authors edit a book that will relate well to their ideal audience. We both use track changes and review author corrections–often leaving comments on the reasons for the change.
Jennifer’s advice will always be tailored to your goals and KPIs. Some important client projects she has supported are:
- Writing engaging website copy, with one step to call
- Writing a series of optimised blog posts on a theme
- Creating an effective lead offer (e.g. free download) and get more subscribers
- Creating compelling case studies from interviews.
What would you like to achieve? A consultation and strategy with Jennifer Lancaster will focus on a simple message and valuable marketing proposition.
Let’s have a free, 20-minute chat about your needs.
Jennifer Lancaster is your copywriter/editor.
After briefing and research, this copywriter comes up with creative ideas to suit your niche audience. We research the competitive marketplace, use keyword tools, and work to understand what UVP your offering has.
A key aim with content writing is: ‘create awesome content, consistently, that beats the competition’.
Featured Services
In our session, get clear on your message! We’ll do research on ideal clients, where they are and what they respond to.
We write the copy that compels ideal buyers to start to trust you and take those first active steps… plus give advice on web traffic activities.
With new publications, it’s not just about fixing the grammar. Our editing guidance on books, lead gen. reports, or client guides will help your ideas connect with readers at a deeper level. And that’s powerful!
What Satisfied Clients Say...
Call for an initial chat.
Book in for a discovery call to discuss your project scope, budget, timeline and goals.
Articles in Media or for Clients
Ready for a Free Review?
If you’re ready to learn what’s holding back your business
from acquiring more customers
with a free critical content review of your website,
then schedule a review and call now.