• We write Website Copy that sings to your ideal buyer’s ears…

  • … and edit non-fiction books to industry standards

Jennifer Lancaster created Power of Words in 2009
to help specialists with their MESSAGE,
using research and empathy in copywriting
or targeted editing suggestions to connect better with readers.
Generally, we want to help entrepreneurs get a
positive yield from their business.

Whether it’s website copy, a subscriber lead magnet or a proposal, we use persuasive writing techniques. The writing is always revised and edited to get it ‘just right’.

As editors, Jennifer and Julie help authors edit a book that will relate well to their ideal audience. We both use track changes and review author corrections–often leaving comments on the reasons for the change.

Jennifer’s advice will always be tailored to your goals and KPIs. Some important client projects she has supported are:

  • Writing engaging website copy, with one step to call
  • Writing a series of optimised blog posts on a theme
  • Creating an effective lead offer (e.g. free download) and get more subscribers
  • Creating compelling case studies from interviews. 

What would you like to achieve?  A consultation and strategy with Jennifer Lancaster will focus on a simple message and valuable marketing proposition

Let’s have a free, 20-minute chat about your needs.

Niche Marketing Book
website content strategist

Jennifer Lancaster is your copywriter/editor. 

After briefing and research, this copywriter comes up with creative ideas to suit your niche audience.  We research the competitive marketplace, use keyword tools, and work to understand what UVP your offering has.

A key aim with content writing is: ‘create awesome content, consistently, that beats the competition’. 

Featured Services

In our session, get clear on your message!  We’ll do research on ideal clients, where they are and what they respond to.

We write the copy that compels ideal buyers to start to trust you and take those first active steps…  plus give advice on web traffic activities.

With new publications, it’s not just about fixing the grammar. Our editing guidance on books, lead gen. reports, or client guides will help your ideas connect with readers at a deeper level. And that’s powerful!

What Satisfied Clients Say...

  • “Your editing is exactly what I needed in all the many areas that I did not know enough. I am so very grateful to have found you. I know the book will be much improved as a result.”

    Eve Dyer
    Ignite Your Power
  • “Thanks for the manuscript, the Bibliography looks great, you have done a magnificent job.  In terms of time you spent on the drafts, it was in my opinion, value for money. You were willing to take on work from someone with an appalling grasp of the fundamentals of English grammar, someone who frequently strayed from the subject at hand, someone who didn’t understand the publishing process, basically someone who needed a lot of guidance.  You did all that and more in good humour and spirits, thank you, it has been an honour to work with you.” 

    Tony Hughes
    Two Rivers Run
  • “Jen was able to take my ideas from paper and put them into a form which made sense and flowed. Her attention to detail, helpful suggestions and proactive approach made this process much quicker and easier for me.

    Jen was able to add words and phrases to my draft and condense a lot of the writing to make reading easier. This is the first time I have created a website and used copywriter services. I would definitely recommend Jen and would use her myself for anything else I may need. Thanks Jen”

    Rebecca Summerville
    Raw Beetroot Organising (2013)

Call for an initial chat. 

Book in for a discovery call to discuss your project scope, budget, timeline and goals.

Articles in Media or for Clients

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RCm logo
startsat60 magazine writing
matters magazine
small business article writing

Ready for a Free Review?

If you’re ready to learn what’s holding back your business 
from acquiring more customers 
with a free critical content review of your website,
then schedule a review and call now.