Competitive Analysis
Competitive Analysis involves gathering data from various sources to help a company analyse the market, determine their positioning, and find new ways to develop marketing messaging.
The competitive analysis report can list from 4 to 7 major competitor products, however, final selection is up to your choice.
As well as market research from trusted sources, your intrepid copywriter will hunt down their real customer reviews – to find nuggets your company may have overlooked.
The finished report includes:
* A product summary table
* Strengths and weaknesses of competitors
* Opportunities and threats of this product and the competitors (direct, indirect)
* Marketing strategies of competitors, employee growth, revenue growth
* Niche market outlook
* Market positioning overview of competitors
Testimonials
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I found Jennifer easy to work with, although she did not go easy on my text. It was just what I needed and the book is in a much better place for her insights.
My non-fiction manual style book was stupefyingly boring but Jenifer was too polite to say this out flat. By encouraging me to review chapters, omit sections and stop repeating myself, we may just have something readable. -
As a writer trying to share my extensive knowledge, my thought process sometimes jumps ahead of my typing skills and consequently my work is sometimes a little disjointed.
Jennifer’s comments on my work and her suggested changes brought clarity to my thinking and helped me more effectively share my story. Truly a delight to work with and I would recommend her service to anyone who is looking to publish their work.
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Working with Jennifer on my first ebook project was an absolute pleasure. Not only did she guide me through the publishing process but she also added invaluable editing advice along the way. Her professionalism and expertise is apparent in the quality of the finished product. I learnt a lot working with Jennifer and will not hesitate to seek her services to assist with my next project.
(“Everyday Ways to Win in Office Life” is a travel guide that helps you to navigate your way through the hazards of office life).
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Jennifer does more than edit my writing. As a first time writer, she gave me a lot of information that has made the process much smoother than it would otherwise have been, saving me time and money.
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Your editing is exactly what I needed in all the many areas that I did not know enough. Thank you also for clarifying some of the Amazon complexities I was trying to grasp. I am so very grateful to have found you. I know the book will be much improved as a result.
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I took time selecting the best editor for my book, Joyful Eating. Jennifer’s editing style stood out from other example edits I received. She really understood who the book was for and her editing style reflected this. Jennifer made edits that not only ensured my work was grammatically correct; she edited in a way that ensured that the book was engaging while maintaining my voice throughout.
The process of editing was seamless, and I am delighted with the final draft and feel my book is far more readable. I would not hesitate to engage her services for any future writing projects. Thanks, Jennifer!
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“Thanks for the manuscript, the Bibliography looks great, you have done a magnificent job. In terms of time you spent on the drafts, it was in my opinion, value for money. I can’t think how you could have achieved a better result. You were willing to take on work from someone with an appalling grasp of the fundamentals of English grammar, someone who frequently strayed from the subject at hand, someone who didn’t understand the publishing process, basically someone who needed a lot of guidance. You did all that and more in good humour and spirits, thank you, it has been an honour to work with you.”
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POD sounds easy, but there’s a massive difference between an amateur and a professional when it comes to presentation. We stumbled around for weeks doing our best to make our book, There’s a Gold Mine in Your Head look like a real book. Then we found Jennifer. In a matter of days, it came back looking like a real book, ready to send off. Not only that, but Jennifer gave us some great tips on self publishing and contacting libraries, and she was always available when we hit another roadblock. We can’t recommend her services highly enough.
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“I have just received the printed copy of my book “Birth in Awareness – a handbook of prenatal yoga” and the layout, font choice and size recommended by Jennifer have created a printed layout that is better than I had hoped for. The margins are perfect as is the layout of the images and sections. This was a complex job and Jennifer’s skill and attention to detail are evident through the pages.
Jen also edited my work and had great grammatical and sentence structure suggestions. I highly recommend her for professional and efficient services and if anything she undervalues how talented she is at book publishing. I am very grateful for the work she has done on my book. I would have no hesitation in using her again, and can highly recommend her services.”
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I am very happy and thankful to Jennifer and Power of Words for the creative licence she encouraged throughout all processes involved in putting 21st Century Mice on paper. The final product exceeded expectations – work to an excellent standard – and a life’s goal was achieved.
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“We highly recommend the services of Jennifer Lancaster of Power of Words. She offers value for money and excellent design and technical support.
We needed a fairly technical environment policy manuscript finessed into contents-and-cover files suitable for upload to print-on-demand. Through the many iterations of this task, we found Jennifer to be highly responsive and professional.
With Jennifer as our colleague, we got a great design at a reasonable price, assistance was on hand for the upload, and we were pleased with the crisp appearance of the resulting print title. Thank you, Jennifer.”
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Just wanted to let you know we have received the hard copy proof of Jessie’s House of Needles and it has turned out just as we had hoped it would. (Typesetting)
Thanks again for your help in the production.
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Thanks Jennifer for the great job in organising to get this book self published, the artwork help, typesetting and checking everything. I really valued your input and help.
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Thanks again for all your help as I clearly could not have done any of this myself!!Hope you have learnt a bit along the way too, both professionally and for your own health!
