Why Advertising is not the Answer

Why Advertising is not the Answer

Here I explain why, after trying scattershot advertising and promotion to all, I decided on thought leadership content marketing. Besides doing SEO and blogging, explaining the value first certainly made our marketing results a lot more effective. I'm still blogging today, 7 years later. Blanket advertising is not the answer to your business prayers--but can be used if well-targeted to the right niche.