Why advertising is not the answer
Advertising vs Content Marketing Which method is more effective?
Here I explain why, after trying scattershot advertising and promotion to all, I decided on thought leadership content marketing. Besides doing SEO and blogging, explaining the value first certainly made our marketing results a lot more effective. I’m still blogging today, 7 years later.
Blanket advertising is not the answer to your business prayers–but can be used if well-targeted to the right niche. Advertising vs Content marketing is explained in the VIDEO below.
While researching my book, Power Marketing, I also enjoyed several other copywriter books, like Bob Bly’s Digital Copywriter’s Handbook, and Dan Kennedy’s No B.S. Direct Marketing. The book Story Branding came along later, which is also a great method of sharing the deeper mission behind what you do, and getting people to care.
