Why advertising is not the answer

Advertising vs Content Marketing Which method is more effective?

Here I explain why, after trying scattershot advertising and promotion to all, I decided on thought leadership content marketing. Besides doing SEO and blogging, explaining the value first certainly made our marketing results a lot more effective. I’m still blogging today, 7 years later.

Blanket advertising is not the answer to your business prayers–but can be used if well-targeted to the right niche. Advertising vs Content marketing is explained in the VIDEO below.

While researching my book, Power Marketing, I also enjoyed several other copywriter books, like Bob Bly’s Digital Copywriter’s Handbook, and Dan Kennedy’s No B.S. Direct Marketing. The book Story Branding came along later, which is also a great method of sharing the deeper mission behind what you do, and getting people to care.

  • Writing Newsworthy Articles for Rankings and PR

    A great way to get high-reputation backlinks and publicity in solid Australian media is to write newsworthy articles. (Or have them written for your business). Soon, I’ll explain how the magic happens. In journalism at Uni, we learned that every story must be: Timely – the right time for the story to run Newsworthy – […]

  • Creating influence with Video!

    This week, let’s delve into the advantages of creating video promotions for a channel. Whether it’s video trailers for books, short promos for a business, or video marketing for an online course, videos can be a great canvas for expressing ideas visually. Good ones will interest new readers and great ones might prompt a click […]

  • Case Study: Taking a Dud Website to a Lead Generating Machine

    Today I’ll talk about taking a website that’s a branding eyesore or a postcard, in short a dud, to being: a Lead-Generating Machine! That’s leads, as in prospects… not lead as in metal. After many years of researching and working on website copy and content, I finally created a webinar with a live website case […]

  • How to Market a Business in Professional Services

    My oracle suggested that 110 Australians monthly want to know “How to Market a Business”. So I thought I’d outline the best ways to market a professional services business, because honestly it’s a lot different advice than for an online retail shop, a wholesaler, or a software product. So – as I’ve seen in professional […]