Why advertising is not the answer

Advertising vs Content Marketing Which method is more effective?

Here I explain why, after trying scattershot advertising and promotion to all, I decided on thought leadership content marketing. Besides doing SEO and blogging, explaining the value first certainly made our marketing results a lot more effective. I’m still blogging today, 7 years later.

Blanket advertising is not the answer to your business prayers–but can be used if well-targeted to the right niche. Advertising vs Content marketing is explained in the VIDEO below.

While researching my book, Power Marketing, I also enjoyed several other copywriter books, like Bob Bly’s Digital Copywriter’s Handbook, and Dan Kennedy’s No B.S. Direct Marketing. The book Story Branding came along later, which is also a great method of sharing the deeper mission behind what you do, and getting people to care.

  • Creating influence with Video!

    This week, let’s delve into the advantages of creating video promotions for a channel. Whether it’s video trailers for books, short promos for a business, or video marketing for an online course, videos can be a great canvas for expressing ideas visually. Good ones will interest new readers and great ones might prompt a click […]

  • Case Study: Taking a Dud Website to a Lead Generating Machine

    Today I’ll talk about taking a website that’s a branding eyesore or a postcard, in short a dud, to being: a Lead-Generating Machine! That’s leads, as in prospects… not lead as in metal. After many years of researching and working on website copy and content, I finally created a webinar with a live website case […]

  • How to Market a Business in Professional Services

    My oracle suggested that 110 Australians monthly want to know “How to Market a Business”. So I thought I’d outline the best ways to market a professional services business, because honestly it’s a lot different advice than for an online retail shop, a wholesaler, or a software product. So – as I’ve seen in professional […]

  • Integrated Marketing Strategy

    When you have an integrated marketing strategy, you can drive your online marketing program with confidence. That means planning on paper, including mapping out a purpose statement, value statements, customer personas (or segmenting), calculating customer lifetime value, and defining ways to improve and narrowly target all marketing material. Internally-directed marketing strategies, which many companies say […]