Many small business managers are wasting fruitless energy pursuing mass marketing tactics — aiming to blanket their local area. In addition to email newsletters without the hard sell, there are plenty of other ways to promote yourself and your services to a more interested audience. 1. Publicity in the local newspaper, if you are new in town, have […]
When you are building up a reader platform, seriously consider creating and giving content and ebooks away. These will help sell both “you” (your services or overall brand) and your current book. It’s Content Marketing 101. And it comes across far better than shouting “here’s my book — do you wanna buy it?” So, what are […]
Do you want to promote a coaching or consulting service? Do you do guest talks, hold workshops, etc? Then there is no better way to broaden your service awareness and extend your intellectual property than with an eBook. An eBook, when done in a strategic way, can cement your authority in a niche. For instance, I have a client who is […]
