Many small business managers are wasting fruitless energy pursuing mass marketing tactics — aiming to blanket their local area. In addition to email newsletters without the hard sell, there are plenty of other ways to promote yourself and your services to a more interested audience.
1. Publicity in the local newspaper, if you are new in town, have just joined another partner business, are hosting a seminar, or are in the midst of inventing something.
2. Put on a low cost event that resonates with your target market or a free seminar night at your office. It’s often worth it to rehearse your presentations among friends or your own networking club first. Eventbrite helps you start and run an event, providing powerful tools to share with.
3. Free feature blog. Ask a supplier or a noted author/blogger to feature your story on their website, if your goals and markets align nicely.
4. For those who write articles, there are a wide range of digital magazines and free local magazines which you can write for. Many of them are women focussed or location focussed, e.g. ROOOAR magazine (women), MyTown magazine (Moreton Bay), Redcliffe Guide, etc. Some of them offer quite low cost advertising as well, given their smaller circulations or reader base.
5. Get communal. Similarly, there are a growing number of communities which help connect people businesses, such as LocalSmile.com.au, SavvySME.com.au, and FlyingSolo.com.au. You can interact as a community member or choose to upgrade to a premium member. Often networking groups also allow you to post articles on their site if you’re a paid up member.
Whichever tool you use to get the word out, make sure you consider your target market and their reader habits. Explaining things at their level of understanding, without being patronising, is a fine art… so don’t slop that paintbrush!
Hey REDCLIFFE people, you may be interested that Jennifer Lancaster is doing a talk on 15 Ways to Publicise your Book… at the 2021 Moreton Bay Readers and Writers Festival, June 25, 4pm Redcliffe Library. All regular seminars are free to attend.