Prior to 2025, Jennifer Lancaster was a leader in self-publishing, including editing over 25 non-fiction books and informing authors on book publishing or marketing. She also did writing coaching.
Going back to the marketing space, Jennifer now runs her brand Power of Words, helping to build small service providers’ written educational content and improve their conversion rates.
Creating content is one thing, but what’s really going to move the needle is matching message to market – and using conversion principles.
Years ago, Jen learnt copywriting for response, keyword research and copywriting for SEO. She gleaned insights from Bob Bly eBooks, Dan Kennedy and Neil Patel.
From her base in Redcliffe, she has written copious blogs, websites, and lead generation reports.
Book Training Course
Business Author Academy houses a training course and support for profitable self-publisher. We also have book marketing templates and a book planner.
Prior to 2015
During her 12 years of freelance experience, Jen has written & optimised over 40 websites, typeset books, and edited around 20 books. During this process, she acquired many skills in editing and writing.
Her author tips blog is one of Australia’s most-clicked for the amateur self-publisher.