Prior to 2025, Jennifer Lancaster was a leader in self-publishing, including editing over 26 non-fiction books and informing authors on book publishing or marketing. She also does writing coaching. 

Going back to the marketing space, Jennifer runs her brand Power of Words, helping to build small service providers’ written educational content and improve their conversion through better messaging. 

Creating content is one thing, but what’s really going to move the needle is matching message to market – and using conversion principles. 

Years ago, Jen learnt copywriting for response and audience selection. She gleaned insights from Bob Bly eBooks, Dan Kennedy and Neil Patel.

From her base in Redcliffe, she has written copious blogs, websites, and lead generation reports. 

Book Training Course

Business Author Academy houses a training course and support for profitable self-publisher. Jen also wrote a Book & Course Planning workbook. 

Prior to 2015

During her 12 years of freelance experience, Jen has written & optimised over 40 websites. During this process, she acquired many skills in salesmanship, editing and writing. 

Her author tips blog is one of Australia’s most-clicked for the amateur self-publisher.